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Product Life Cycle Movement and Pace

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Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service? The product is chocolate soda.

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Details the product life cycle with examples and references.

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Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service? The product is Chocolate soda

We are going to introduce a soft drink known as Chocolate soda. We have to face the challenge of making this new product successful, which will stand the test of time and gain a stable position in a company's product portfolio. With the remarkable investment necessary for a totally new product, it is crucial that the whole subject be carefully studied. In fact, it may take years for a new product to develop from concept stage to market distribution. The search for a new product usually begins with an assessment of the prospects in the market before venturing into a full blast distribution. Thus our organization will introduce a new product called soda-choc, a chocolate soda. The product will be reasonably priced.

Features of the product

It has got massive markets in all the segments of demographics and facing growing consumer demand.
The major features of the product are :
- It will have flexible packaging and will be available in various sizes
- It will have different flavors of chocolate etc.
- The best quality of material will be used.
- Dynamic and interactive ecommerce portal to build consumer loyalty

Stage of Product ...

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