Purchase Solution

Marketing Example Questions

Not what you're looking for?

Ask Custom Question

Hello. I need assistance with these (2) marketing questions. Each answer should be between 350 and 500 words.

1. How is the sales process different in the different stages of the product life cycle? How is the sales process for complex products different from the sales process for basic products? Why do different products require different sales interaction and involvement? Where do your products fit into these categories?

2. Why is closing the sale important? When would you use the different types of closing? How might selecting the wrong approach adversely affect the close? Give some examples from your own experiences. If your closing is not effective, what are your back-up options?

Thanks

Purchase this Solution
Solution Summary

This solution provides assistance with the marketing questions provided.

Solution Preview

Answer 1

Sales Process

Product life cycle has mainly four stages that are introduction, growth, maturity and decline. All these stages posses different characteristics and to effectively manage these stages, marketers apply different sales process and tactics. For introduction stage, sales process is performed in an aggressive manner. Use of resources is also high in this stage of product life cycle. Sales message in introduction stage is also different that is aimed to inform the target market. In growth stage, sales process is performed with enthusiastic by the marketers and use of resources is average (Blythe, 2004). Sales message in this stage is also different, as it is aimed to leverage its benefits to increase the revenues. In the maturity stage, sales process is performed by using innovative tools and use of sales resources is limited. Sales message in this stage is developed to inform the modification of the products. In the decline stage, sales process is developed with a differentiated manner. Sales message developed in this stage is aimed to revitalize the product sales.

Sales process for complex product is different from the basic products in terms of its approach. For complex products, a detailed sales process is performed, on the ...

Purchase this Solution
Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Operations Management

This quiz tests a student's knowledge about Operations Management

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Plan Outline

    106874 Marketing Plan Outline I am looking for an example to use to answer the follwoign questions. Thank you. TASK: a.

  • Marketing - Qualitative and Quantitative Research

    524719 Marketing Research: Difference between Qualitative and Quantitative Research Through a series of different scenarios and multiple choice questions and examples, learn which research techniques belong to marketing qualitative or quantitative research

  • Integrated Marketing Communications Plan

    By example and responding to the questions, this solution illustrates employing and delivering an Integrated Marketing Communications plan.

  • marketing strategy questions

    356641 Choose a real-life company and identify five marketing strategy questions the company should ask. Choose a real-life company and identify five marketing strategy questions the company should ask.

  • Marketing Theory

    You may also be asked questions relating to the evolution of marketing from production orientation to relationship orientation.

  • E-Marketing and Channel Systems

    Can you give an example? How does the use of multiple channel systems affect the growth of a business? Dear student: I have an extensive marketing background and was happy to assist.

  • Marketing Survey Questions Between Researcher and Respondent

    401589 Bad Marketing Survey Questions Bad questions prevent or distort communication between the researcher and the respondent. In what ways can a researcher frame "bad questions?"

  • Marketing Management Concepts and Principles

    This solution provides answers to a number of questions pertaining to the field of marketing management.

  • Answer questions about the marketing four P's

    Coca-Cola's marketing in Japan is a prime example of this.

  • Jay Conrad Levinson's 'Guerilla Marketing': define 3 rules

    Jay Conrad Levinson's 'Guerilla Marketing' book: provide three rules including a definition of each and give an original example of each. I picked Rule #22, you can pick two others or all three.

View More Related Solutions