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Marketing Managers & Price Strategy

Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.

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A marketing manager must decide how to price his product based upon the target clientele and type of product it is, and product positioning in the market place. Part of the decision making process in determining this is the price of goods, competitive pricing, supply and demand. It is crucial to decide the margin goal for the time as well. It would be ludicrous to price an item below cost, and blast the market with ads only to lose money and be unable to stay in business. He must decide if he wants to have an everyday low price, ...

Solution Summary

This solution identifies the strategy decisions a marketing manager must make in the price area and includes examples and a link.

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