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What specific challenges do you believe managers will face as they move towards online stores and attempt to convey their message in diverse markets?
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What specific challenges do you believe managers will face as they move towards online stores and attempt to convey their message in diverse markets?
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The main challenge that managers will face as they move towards making sites/online stores for diverse markets across the globe will be to address cultural differences, customs and varying preferences of customers from different countries. As we know that customers in each country have their own preferences in terms of product mix, content, etc, ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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