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Life Cycle of Desserts: Warm Delights

General Mills Warm DelightsTM: Indulgent, Delicious and Gooey! I recommend we all taste test Warm Delights prior to discussing the following questions:

In what stage of the product life cycle is cake mix in the U.S.?

What is the competitive set of desserts in which Warm Delights is located?

What stage of the product life cycle are these desserts in?

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Here you go.

In what stage of the product life cycle is cake mix in the U.S.?

Cake mix in the United States is currently in the Maturity Stage. The product sales growth has slowed down, there are only a few major brand names in the category (Betty Crocker, Pillsbury, and Duncan Hines), and prices have stabilized. The firms compete on price, running sales, or occasionally advertising through emotional appeals, like baking cakes for children and family members. There appear to be few differences among brands. The cake mixes have been in this stage for a long time. To combat this stage and extend the product life cycle (avoiding the Decline Stage), manufacturers have tried to modify the marketing mix. They have done this by making it easier to frost cakes with frosting in a ...

Solution Summary

This solution discusses General Mills Warm DelightsTM: Indulgent, Delicious and Gooey! It answers:
In what stage of the product life cycle is cake mix in the U.S.?

What is the competitive set of desserts in which Warm Delights is located?

What stage of the product life cycle are these desserts in?
APA references are included.

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