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The Marketing Mix (4 P's)

Asset-financing mix: Compute the expected return for an aggressive mix

A firm has $10,000,000 in assets. If it goes with a low liquidity plan for the assets, it can earn a return of 15 percent, but with a high liquidity plan, the return will be 10 percent. If the firm goes with a short-term financing plan, the financing costs on the $10,000,000 will be 8 percent, and with a long-term financing plan

Marketing Mix: Example

All questions are essay questions. Two or three word responses will not suffice. 1. What is the marketing mix? 2. What are the key functions of management? 3. Please define utility and identify the types of utility. 4. What are the five elements of a business environment? 5. What are the four characteristics of

Question about Consumer Decision-Making Process

Consumer Decision-Making Process Paper - Prepare a paper in which you summarize the elements of the consumer decision-making process. - Be sure to discuss how marketers can use the process to drive buyer's actions and - Describe the impact of consumer satisfaction on marketing.

Proposal: Organizational Behavior High Performance Work System (HPWS)

Overview: Assume for a moment that you have just been promoted to Director of Marketing for a medium size consumer products company. You report to the VP of Marketing who has made it known that there is a corporate initiative under way to design and implement high performance work systems within your area. Part of the concern

Toys R Us Pricing Strategy

1) Describe the PRICING STRATEGIES and TACTICS of Toys R Us using the proper marketing terminology. Pricing strategies can be simplistically referred to as above-the-market (higher than competition); at-the-market (same as competition); or below-the-market (lower than competition). You also can use terms such as skim pricing, p

Elements of a Marketing Mix Paper

Using information from at least three different sources prepare a 1400-1750 word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of he four elements of the marketing mix impacts the deve

Positioning and marketing ITO

Given that ITO is just one of many outsourcing firms in the United States, and also competes with many off-shore outsourcing firms, discuss with the rest of the marketing team how you would position it in relation to its competitors and how you would get your target market to take notice of ITO. What kind of image would you

EEC: Variable costing concepts

EEC currently uses a basic standard cost system. Management knows very little about other concepts of costing and the benefits of having multiple costing methods. Your superior has asked that you and your team put together a presentation to management explaining various costing concepts as it relates to EEC (explain the usage an

Some advertising and promotions has been the target of considerable criticism over the years. What specific types of ads and promotions are the objects of this criticism? What specific ad or promoti

#1 Some advertising and promotions has been the target of considerable criticism over the years. What specific types of ads and promotions are the objects of this criticism? What specific ad or promotion do you find objectionable? Give specific examples and explain why you find them in poor taste. #2 What prici

Marketing Plan

Can you assist me in developing a Marketing Plan for a health insurance company in a marketing outline form? I need to know I am on the right track.

Subject is accounting: Activity Based Costing

How does ABC costing differ from traditional allocation methods? What can an organization learn from the process of applying ABC costing? Some firms have a lot of fixed costs and few variable costs, while other firms are configured the other way around. What affect do you think the existence of a high proportion of fixed c

Business help: Activity Based Costing

What is activity-based costing? What are some of the key elements of activity-based costing? How does this method differ from a more traditional costing method? 350+ words

The date for the Woodland Nature Center's annual conservation symposium is rapidly approaching. The Symposium will feature a nationally renowned author on Birds, Birdwatching and Habitat restoration.

The date for the Woodland Nature Center's annual conservation symposium is rapidly approaching. The Symposium will feature a nationally renowned author on Birds, Birdwatching and Habitat restoration. Although the overall media mix is still being determined for the Center itself, you need to market the symposium NOW. Draft a plan

Media Mix: Egg Mc Muffin

You decide to use past experience with for-profit organizations at this point. Review the media mix used by an organization you are familiar with for a recent campaign. What benchmarking techniques were used to monitor the campaign's success? Describe the techniques(s) and what changes (if any) were made during the campaign.

Marketing Mix: Toyota Scion and Subway Sandwiches

Using Toyoto Scion and Subway, discuss the marketing mix and its 4 parts. In each company, how does each of the parts of the marketing mix impact marketing strategy/tactics? How is each part implemented?

Factors considered in making marketing decisions

1. List out all the factors considered and the decisions made in the process of marketing. 2. Summarize the three issues pertaining to marketing ethically. 3. Explain the contractual standards to product safety.

Marketing Definition and Application

Hello, I have attached an overview of the marketing course material that I am study this week, however I am having difficulty with the discussion questions at the bottom of the attachment as I have not quite gained a full understanding of the material.

Marketing Mix & Media Strategy

You are a participant in a Directors' meeting. 1. Draw implications that might exist for the media strategies of Resorts 123 from the "4 Ps of Marketing." (25 POINTS) 2. Explain why these elements are relevant and what their roles are in the overall success of the campaign. (50 POINTS) I am most concerned with your supp

Product Importation -Brazil

This solution provides the learner with an overview of products that would be suitable to the importation to Brazil. In selection of the products for importation, economic and socio economic forces within the coutnry have been taken into consideration and a rational behind the decision is provided.

Pricing Analysis

Apply what you have learned so far about marketing, especially Pricing methods and strategies, and review the pricing of the Segway as an intrinsic component of the marketing strategy for that product. Would your pricing and marketing strategies have been any different, and if so, in what way and why?

Promotion Strategy

In 2008, just a few months before the opening of the Beijing Olympics, Adidas launched a new promotional campaign. Evaluate Adidas' new promotional campaign and assess whether or not it will succeed. Please review the attachment for specific instructions.

Cultural differences affecting the marketing mix in a global industry

The world is shrinking rapidly with the advent of faster communication, transportation, and financial flows. The terms global industry and global firm are becoming more common. Explain how cultural differences, both domestically and internationally, affect each element of the marketing mix.

Factors in Distribution mix

List and explain the impacts of the three major factors impacting the selection of a company's distribution mix. Place refers to having the right product, in the right location, at the right time to be purchased by consumers. This proper placement of products is done through.

Product Positioing

What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan for the well educated, young, middle income family with two or more children.