Our organization is Kutler Fine Foods (see attached) Your Learning Team represents a group of employees or managers in the organization and has been selected to run a pilot process improvement team. Include the following items in point form (Bullet points only). a. A description of the process targeted for improvement b. An
Why is an understanding of marketing important when considering a career change or a change in jobs? Who is the product, how should you package the product, promote it?
Name and discuss the 4 Ps of Marketing and what kind of adjustments may be necessary in order to sell in foreign markets.
1) The present value of a dollar: Increases as the interest rate increases. Decreases as the interest rate increases. Increases as the time period increases. Decreases as the time period increases. a. 1 and 3. b. 1 and 4. c. 2 and 3. d. 2 and 4. 3. Discounting: a. Expresses the present in the future.
Describe the elements of the marketing mix. What are some marketing mix decisions you must consider when creating your marketing plan? Use examples to explain.
Introduce a new product or service, in which we have to address the following: We have chosen to provide a Pickup and Deliver Service of Pets for pet owners that are too busy to make the grooming or vet's appointments. Will you please provide examples of the following. The material is from Principals of Marketing by Philip
Marketing Jeans in Ecuador.
You are a participant in a Directors meeting. 1. Draw implications that might exist for the media strategies of Resorts 123 from the "4 Ps of Marketing." 2. Explain why these elements are relevant and what their roles are in the overall success of the campaign. Compilation was recently done of a proposal which I f
Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past. The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or
The AI Brainstorming Conference topic for this week is pricing strategy. How do you set a price for your product or service? 1. Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only). 2. Based on the strategies of the other three marketing mix elements, discuss what pricing obje
I have been given a Decision Tree where A is 4 days B is 5 days, C is 2 days, D is 2 days, E is 3 days, F is two days and G is 7 days. I have been told that the benefits are $100.00 per day to crash the project. I have also been given a chart which says that: A has a crash duration of 2 days and a slope of 110 B has a cra
The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week y
Define "marketing" in your own words based on what you read in the text, web searches, or Library research. Be sure to give credit to the authors of the source(s) for providing you with the knowledge. Continue to add to the definition of marketing by discussing an example of either successful or unsuccessful marketing practices
What type of role and responsibilities should a Marketing firm have?
I need help defining the difference between a marketing manager and a marketing analyst. Also, because ITO is an IT outsource service company I think that better utilization of various distribution channels and overall marketing is needed but I need help fleshing out this angle. Here are the assignment details: Reflec
What are the four p's (marketing mix) that would be successful for marketing handheld minicomputers to your executives?
Create a product or service that you want to market (keep it simple). Be creative (don't market a product or service that already exists). Using the course resources, develop a marketing strategy and marketing mix for this product. Even though your product/service is not real, imagine that it is and think about the environ
Create a product or service that you want to market (keep it simple). Be creative (don?t market a product or service that already exists). Using the course resources, develop a marketing strategy and marketing mix for this product. Even though your product/service is not real, imagine that it is and think about the envir
Create a product or service that you want to market (keep it simple). Do not market a product that already exists. 1. Develop a marketing strategy and marketing mix for this product. 2. Even though your product/service is not real, imagine that this is and think about the environment in which you would market it. 3. Inc
Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past. The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or
Marketing with a cause can increase sales and boost a company's reputation, leading to customer loyalty. Here is an example from Pond's (face cream) that aims to do just that. To promote a new line of anti-aging cream, the company has arranged to become a sponsor of a TV show on USA Network where its product will be featured pro
What is your impression of the world wide operation of Virgin Atlantic? This section refers to Application of concepts / theories in respect to global operations. 2. Conduct a SWOT Analysis of Virgin Atlantic. For this section, complete EFAS and IFAS. 3. Does Virgin Atlantic have a competitive advantage and/or a competit
You're talking with your mentor at your former company about your current situation and challenges. She suggests that you consider using societal marketing. Perform research to determine if, how and why similar IT outsourcing companies might use societal marketing as part of their marketing strategy. Then think about how ITO Com
The cola wars represent some fascinating marketing genius (and mishaps) over the years. Here is the latest attempt from Pepsi to gain market share. In an appeal to young people, Pepsi will be releasing a series of designer cans with themes such as sports, fashion, cars and music. Also featured on the cans will be Web addresses
I need help in answering the following two questions: 1. You are a newly hired marketing manager in a company. In talking to your peers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? How will you convince your supervisor that the ma
Marketing and the Virtual Marketplace Computers: Dell and Apple Research and discuss the marketing promotions used by the two organizations in your chosen category. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and
The date for the Woodland Nature Center's annual conservation symposium is rapidly approaching. The Symposium will feature a nationally renowned author on Birds, Birdwatching and Habitat restoration. Although the overall media mix is still being determined for the Center itself, you need to market the symposium NOW. Draft a plan
A specialty grocery store, George-Mart, is celebrating its grand opening in North Bend,WA. Create the promotional mix for the grand opening. Consider the different types of promotional tools (e.g. personal selling, public relations, direct mail) they can use and determine which one would be the most effective. Describe the proce
Bob jitters owner of Virtual buzz Coffee "House is in a quandary. Many customers have expressed disappointment that Virtual Buzz does not serve espresso hot chocolate. Currently, it serves both espresso and hot chocolate separately but not together. The expresso sells for $1.75 per mug and costs $.50 to make. If bob were to make
Using information from at least three different sources, prepare a paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the organization's ma