What type of role and responsibilities should a Marketing firm have?
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What type of role and responsibilities should a Marketing firm have?
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Marketing is a set of activities, which will satisfy the objectives of both the organizations its stakeholders including customer. Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individuals and organizational goals. (www.wikipedia.com)
There are two major aspects of marketing firm one is the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
Marketing firm have to do following sets of ...
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