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The Marketing Mix (4 P's)

Economic Order Quantity: Order quantity

1. XYZ company would like to pursue the optimal quantity based on the situation that a supplier of a particular raw material is offering at five different prices, depending on the size of the order. 0 < Q < = 300 pounds => $20 per pound 300 < Q < = 600 pounds => 3% discount from the original price 600 < Q < = 1

Strategic Management and Planning

Details: For this project, choose a product that is currently available in the country you live in and you want to market in another country. Using the Library, the Internet and your text you will need to develop a portion of the strategic marketing plan that includes the following: Identify the product you have chosen. Brief

Marketing Mix: 4 P's of marketing

Please answer the question below considering only 'Place' out of the 4 Ps of the Marketing Mix. Describe the key points of good or service as it applies to the piece of the marketing mix assigned to you (product, price, promotion, and place). How will your good or service be affected by other 3 pieces of the marketing mix?

Channel Management Decisions: Text Message Filtering

Analyze the impact of channel management decisions on the marketing of your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. The service is text message filtering.

USE OF COMPETITIVE INTELLGENCE BY Organizations

You arrive at work and find an urgent e-mail from the Sales and Marketing Director. She's forwarded an article from the latest architectural journal, detailing the release of "CAD/CAM Infusion", a product, similar to your CADgold, but with more advanced architectural features. The product is being released by your major competit

Kodak's Marketing Mix and Marketing Strategy

Using information from at least three different sources, describe the elements of the marketing mix. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization's tactics and marketing strategy. Describe how each e

Stock Price and Intrinsic Value

An analyst is estimating the intrinsic value of the stock of Xavier Company. The analyst estimates that the stock will pay a dividend of $1.75 a share at the end of the year (that is, = $1.75). The dividend is expected to remain at this level until 4 years from now (that is, = = = $1.75). After this time, the dividend

Public Relations Campaign

We are creating a PR campaign overview for the introduction of a new COKE product. We need to explain the role and functions of PR and express how PR is integral to the organization's marketing mix. I need to briefly cover the strategy and control roles/functions. I only need 500 words total and need help understanding what ele

Project Management

Please help me with this project management assignment: My company name is KOS Racing. The seats are for sport bikes and we can choose Yamaha R1 for the bike. Submit a project plan with AT LEAST each of the following considerations: Needs identification Project goals and objectives Schedule and WBS

Marketing Mix - Ford Credit

Describe the elements of the marketing mix (product, place, price, and promotion). Also describe how each one of the four elements of the marketing mix impacts the development of Ford Credit's marketing strategy and tactics. Describe how each element is implemented. Be sure to specifically identify Ford Credit and the industry

Strategic alignment, shareholder engagement, marketing mix

How can an organization ensure that its new product development process is aligned properly with its overall strategy? What can it do to ensure that all key stakeholders are engaged in the process? How does an organization's strategy impact its marketing mix? What risks and challenges does an organization face when devel

Ensuring a New Product Fits the Strategy

How can an organization ensure that its new product development process is aligned properly with its overall strategy? What can it do to ensure that all key stakeholders are engaged in the process? How does an organization's strategy impact its marketing mix? What risks and challenges does an organization face when developing ne

Pricing Strategies - Wal-Mart

In Case 5, you will learn that lowering prices is often used to increase sales. You will also learn that when prices are lowered the company lowering its prices needs to make sure that company does NOT drive competitors out of business (predatory 'predatory'). Studying "P", Price, conclude our examination of the 4 "P's." Of t

Coca Cola: New Product Development Strategies

Of the Four P's of marketing, product is often thought to be the linchpin, the element that holds all other elements together. It is an extremely important element in the marketing mix. Furthermore, today's marketing thinking focuses not only on the product but on the customer's experience with the product. It is now thought

Global Marketing Project - Trinidad and Tobago

I need help with this project. Global Marketing (MBA 592) Identify the effects of the unique concerns from Trinidad and Tobago on: ? Market advantage ? Branding ? Promotion ? Pricing ? Distribution Compare and contrast practices of standardized versus differentiated marketing programs across countries.

Justifying the Price of a Packet of Fritos

You are the brand manager for Frito Lay and you are at a party one weekend. As usual, people are talking about what they do for a living. The host complains to you that she paid $4.79 for the jumbo bag of Fritos she bought for the party. She asks, "How can you charge so much for a bag of chips? It's mostly air and I'm sure the c

Multi-dimensional marketing mix

These marketing mixes are so multi-dimensional fully staffed corporations takes years to develop a strategy before entering a foreign market. I do not believe there is ever a perfect scenario but rather a series of changes or rather companies will settle in certain areas of the marketing mix if there are other areas that would h