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Ensuring a New Product Fits the Strategy

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How can an organization ensure that its new product development process is aligned properly with its overall strategy? What can it do to ensure that all key stakeholders are engaged in the process? How does an organization's strategy impact its marketing mix? What risks and challenges does an organization face when developing new products, and how can it mitigate them?

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Almost 300 words, with a reference, explain the risks of developing a new product in the context of company strategy and stakeholder interests.

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? How can an organization ensure that its new product development process is aligned ...

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