Explore BrainMass
Share

International Finance

This content was STOLEN from BrainMass.com - View the original, and get the solution, here!

What marketing and production techniques can firms initiate to cope with exchange risk?

© BrainMass Inc. brainmass.com September 22, 2018, 10:27 pm ad1c9bdddf - https://brainmass.com/business/the-marketing-mix/international-finance-175233

Solution Preview

ANSWER. Market selection and market segmentation provide the basic parameters within which a company may adjust its marketing mix over time. Short term tactical responses include adjustments of ...

Solution Summary

This posting provides a detailed solution to the student's question.

$2.19