What marketing and production techniques can firms initiate to cope with exchange risk?© BrainMass Inc. brainmass.com September 22, 2018, 10:27 pm ad1c9bdddf - https://brainmass.com/business/the-marketing-mix/international-finance-175233
ANSWER. Market selection and market segmentation provide the basic parameters within which a company may adjust its marketing mix over time. Short term tactical responses include adjustments of ...
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