Explore BrainMass
Share

International Finance

What marketing and production techniques can firms initiate to cope with exchange risk?

© BrainMass Inc. brainmass.com June 19, 2018, 5:46 pm ad1c9bdddf

Solution Preview

ANSWER. Market selection and market segmentation provide the basic parameters within which a company may adjust its marketing mix over time. Short term tactical responses include adjustments of ...

Solution Summary

This posting provides a detailed solution to the student's question.

$2.19