Our organization is Kutler Fine Foods (see attached) Your Learning Team represents a group of employees or managers in the organization and has been selected to run a pilot process improvement team. Include the following items in point form (Bullet points only). a. A description of the process targeted for improvement b. An
Name and discuss the 4 Ps of Marketing and what kind of adjustments may be necessary in order to sell in foreign markets.
Multiple Choice Questions on Time Value of Money, Stocks: present value, required rate of return, interest rates, risk adjusted required rate of return, P/E ratio,
1) The present value of a dollar: Increases as the interest rate increases. Decreases as the interest rate increases. Increases as the time period increases. Decreases as the time period increases. a. 1 and 3. b. 1 and 4. c. 2 and 3. d. 2 and 4. 3. Discounting: a. Expresses the present in the future.
Describe the elements of the marketing mix. What are some marketing mix decisions you must consider when creating your marketing plan? Use examples to explain.
Introduce a new product or service, in which we have to address the following: We have chosen to provide a Pickup and Deliver Service of Pets for pet owners that are too busy to make the grooming or vet's appointments. Will you please provide examples of the following. The material is from Principals of Marketing by Philip
Briefly explain the country in which you have chosen to market the product and why you selected that country
Marketing Jeans in Ecuador.
You are a participant in a Directors meeting. 1. Draw implications that might exist for the media strategies of Resorts 123 from the "4 Ps of Marketing." 2. Explain why these elements are relevant and what their roles are in the overall success of the campaign. Compilation was recently done of a proposal which I f
I have been given a Decision Tree where A is 4 days B is 5 days, C is 2 days, D is 2 days, E is 3 days, F is two days and G is 7 days. I have been told that the benefits are $100.00 per day to crash the project. I have also been given a chart which says that: A has a crash duration of 2 days and a slope of 110 B has a cra
The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week y
Define "marketing" in your own words based on what you read in the text, web searches, or Library research. Be sure to give credit to the authors of the source(s) for providing you with the knowledge. Continue to add to the definition of marketing by discussing an example of either successful or unsuccessful marketing practices
I need help defining the difference between a marketing manager and a marketing analyst. Also, because ITO is an IT outsource service company I think that better utilization of various distribution channels and overall marketing is needed but I need help fleshing out this angle. Here are the assignment details: Reflec
What are the four p's (marketing mix) that would be successful for marketing handheld minicomputers to your executives?
Create a product or service that you want to market (keep it simple). Be creative (don't market a product or service that already exists). Using the course resources, develop a marketing strategy and marketing mix for this product. Even though your product/service is not real, imagine that it is and think about the environ
Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past. The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or
Marketing with a cause can increase sales and boost a company's reputation, leading to customer loyalty. Here is an example from Pond's (face cream) that aims to do just that. To promote a new line of anti-aging cream, the company has arranged to become a sponsor of a TV show on USA Network where its product will be featured pro
You're talking with your mentor at your former company about your current situation and challenges. She suggests that you consider using societal marketing. Perform research to determine if, how and why similar IT outsourcing companies might use societal marketing as part of their marketing strategy. Then think about how ITO Com
The cola wars represent some fascinating marketing genius (and mishaps) over the years. Here is the latest attempt from Pepsi to gain market share. In an appeal to young people, Pepsi will be releasing a series of designer cans with themes such as sports, fashion, cars and music. Also featured on the cans will be Web addresses
I need help in answering the following two questions: 1. You are a newly hired marketing manager in a company. In talking to your peers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? How will you convince your supervisor that the ma
Marketing and the Virtual Marketplace Computers: Dell and Apple Research and discuss the marketing promotions used by the two organizations in your chosen category. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and
A specialty grocery store, George-Mart, is celebrating its grand opening in North Bend,WA. Create the promotional mix for the grand opening. Consider the different types of promotional tools (e.g. personal selling, public relations, direct mail) they can use and determine which one would be the most effective. Describe the proce
Bob jitters owner of Virtual buzz Coffee "House is in a quandary. Many customers have expressed disappointment that Virtual Buzz does not serve espresso hot chocolate. Currently, it serves both espresso and hot chocolate separately but not together. The expresso sells for $1.75 per mug and costs $.50 to make. If bob were to make
How does the selection of your positioning statement impact the marketing mix strategy? Consider its influence on product, placement, price, and promotion.
Topic : Strategic Planning and Sales (IMC), flow chart and marketing mix. IMC (Integrated Marketing Concept) flowchart illustrates that Sales is a vital component to strategic planning. Please analyze how you would incorporate a sales strategy into the companies overall strategic planning. For example, you can choose ANY top
What are the four elements of marketing mix (product, place, price, promotion) can you please describe and explain. Also, can you describe how each of the four elements relate to the Wal Mart corp. marketing strategy. Also how is each element is implemented within the company.
The Four Elements of the Marketing Mix: 1. product 2. place 3. price 4. promotion Describe how each element is implemented within a specific organization and how they relate to the organization's marketing strategy.
Using Brazil as an example, what marketing communication components should be used to market a new product in a foreign country? What political, cultural, and social influences would impact the marketing communication mix (e.g. personal selling, advertising, sales promotion, sponsorship, public relations, publicity, and direct
Starbucks history and marketing approach
1. A ______________ might consist of a fast food item, a gourmet meal from a four-star restaurant, frozen pizza, a steak cooked at home, and a Slim-Fast® Optima Shake. _____ a. product market _____ b. generic market _____ c. target market _____ d. marketing mix _____ e. segmented market 2. Positioning refers to how
Distinguish between the terms market segmentation and target marketing .Include a brief definition of the concepts. Next, explain this comment: "Sometimes a firm can achieve a key differential advantage by simply emphasizing how its offering satisfies existing consumer desires and needs better than its competitors do. Someti
1. Rachel has reached the finals of her tennis club's annual tournament, but she must await the outcome of a match between Linda and Tina before knowing - who her opponent will be. Observers feel that Rachel has a 50% chance of winning if she plays Linda and a 75% chance of winning if she plays Tina. They also believe the pr