Explore BrainMass

The Marketing Mix (4 P's)

Marketing: Use of the 4Ps in the marketing mix; evaluate, monitor and control

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix including the elements of the 4Ps? how does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use qu

Tera Tech Problem Solution

Need help filling out the tables for the attached scenario and the following... -Frame the "Right" Problem -Describe the "End-State" Vision -Identify the Alternatives and Benchmarking Validation -Make the Decision -Evaluate the Results

Explicating Marketing

"What is Marketing?" Your answer should be at least 1,500 words and should incorporate key terms, as well as key concepts of the marketing process, strategic planning, relationships, tools and scope. For example, you might focus on and explain the difference between products and services, relationships such as B2C and B2B and b

Perceptual Maps in Marketing - Cruiser Thorr

Using Perceptual Maps in Marketing" Simulation Summary ... Perceptual Map in Marketing for Cruiser Thorr Motorcycles (Thorr Motorcycles). Complete the simulation "Using Perceptual Maps in Marketing" and prepare a 1,050 word summary in which you address the following: Formulate a differentiation strategy for Cruiser Thorr

Marketing Mix at Hallmark

Please discuss the 4 elements of the marketing mix. Using Hallmark, discuss how each element influences Hallmark's tactics and marketing strategy. How is each element implemented?

Components of the marketing mix

How does the healthcare (hospital) organization use the different components of the marketing mix? How does the marketing mix affect the development of healthcare organization's marketing strategy and tactics? How can your healthcare organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness

Marketing discussion questions

1. Most discussions of marketing strategy focus on large businesses like Procter & Gamble. Is it practical for small businesses to develop offensive strategic market plans or defensive strategic market plans? Why? What role could offensive and defensive strategic market plans play in the short- and long-run performance of a sma

Product profitability models, strategies to engage shareholders in new product development, evaluate marketing mix alternatives, internal and external risks associated with new product development.

I would like to get a article to support each of the marketing concept: 1.Product profitablility models 2.Strategies to engage shareholders in new product development 3.Evaluate marketing mix alternatives 4.Internal/External risks associated wiht new product development. Provide a brief explanation of why each article was

Quantitative Reasoning- Exponential and Reciprocal Fuction

A. Marshall, McManus, & Viele (Text F) Ch 6, problem P6-26 a.. b. c and d only (Page 224) P6-26 Present value calculations. Using a present value table, your calculator, or a computer program present value function, answer the following questions: Required: a. What is the present value of nine annual cash payments of $


Please review and adjust based on the instruction: Using information from at least three different sources, describe the elements of all marketing mix (product, place, price and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impac

Population Values

Consider the formula P = 67.38 * (1.026)^t . If we let P represent the population of Mexico in year t where t is the number of years from 1980, confirm that this formula gives the same population values as those given in the table. The following table gives the estimated population years 1980 to 1986 Year Populati

Marketing Strategies

Based upon the attached pdf Based upon the SWOT analysis of the attached PDF , I need future strategies that this company can implement such as merchandising, CSR, location strategy, technology strategy, globalization, market entry, etc. explain the strength and weakness of the strategy presented innovative would be

Primary research and its relationship to the 4P's

Give a specific example and walk us through primary research and its relationship to the 4P's? Can you discuss your experience as either a consumer or professional with one of the data collection methods? Can you help me get started with this assignment?

Case Analysis for Sperry/MacLennan Architects and Planners

Read Article and Prepare a case study analysis of the case. Be sure to address the following in your analysis: a. Describe the situation discussed in the case. b. Identify the key issues for the organization in your selected case. c. Discuss possible ways in which the organization can address these issues. d.

Marketing Management: "What is Marketing?"

Can you help me get started with this assignment? Peter, J. Paul, and James H. Donnelly, Jr. Marketing Management: Knowledge and Skills, 8th edition Problem:" What is Marketing?" My answer needs to be at least 2,500-3,000 words and should incorporate key terms from the text and online materials, as well as key concepts of

Our expert's response to: Marketing management

List three quantitative measures your company uses to analyze, track and monitor marketing effectiveness. How are these measures used to establish the linkage between marketing activities and company performance? Provide specific examples. What is the definition of marketing? What are the benefits and drawbacks of incorp

Marketing questions: the 4 P's and K-Mart/Sears

1. The average consumer scans a 12 foot section of retail shelf in about one second. Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer? 2. Is KMart/Sears around in ten years? Why or Why not?

Marketing discussion questions

Why is it important to establish the maximum potential for market demand? Now let's move on to babies and diapers! What would be the maximum market potential for disposable diapers? What forces would restrict today's market demand for disposable diapers from reaching the maximum market potential? What factors would help accelera

Marketing strategy:segment and design a 'mix'

Marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper marketing "mix" that meets the needs of that segment. Discuss how this is achieved.