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    Product Positioing

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    What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan for the well educated, young, middle income family with two or more children.

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    What is product positioning? Give an example of how each of the four components of the marketing mix could be used to position a new minivan for the well educated, young, middle income family with two or more children.
    Product positioning is the perception of the product by consumers when compared to that of its competitors.
    The minivan can be positioned as a premium van for ...

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    This solution gives you an excellent insight into product positioning.

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