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Operations Research

The Marketing Research Process

I need help with this question: Briefly discuss the marketing research process. How can a firm leverage its marketing information system (MIS) to yield the greatest value for its research efforts? Your dissussion should cover the six steps of the marketing process which are: 1. Define the Research Problem 2. Establish

Linear Programming for a Transportation Problem

1. A toy manufacturer ships toys from three plants to three regional distribution centers. The shipping costs per carload, plant capacities (in carloads) and demands (in carloads) are given below. Solve the problem and report your transportation assignments, including the total transportation cost. Center 1 2 3 Plant A

Marketing Research Process

This solution briefly describes the marketing research process. What are the major steps in a research project and what activities are carried out under each step. The role of marketing research in a company's MIS system is also covered here.

The Waikiki Enterprise Corporation

Develop problem using Excel: The Waikiki Enterprise Corporation produces two types of computers at its manufacturing plant in Torrance, California. Profit on computer A is $900 per unit and for B it is $600. The manufacturing plant can produce not more than 50 of computer A and 100 of computer B a day. The following table dis

Binary programming model

Globex Investment Capital Corporation owns six companies that have the following estimated returns (in millions of dollars) if sold in 1 of the next 3 years: Year Sold (estimated return, $1,000,000s) Company 1 2 3 1 $14 $18 $23 2 9 11 15 3 18 23 27 4 16 21 25 5 12 16 22 6 21 23 28 To generate oper

Research Methods

Explain the following: -Discuss how research topics are selected. -Discuss the importance of the purpose statement. -Explain how the research questions and hypothesis are developed. -Discuss the null and alternative hypothesis and how they support the research effort. -Discuss how the research effort will be meas

types of triggers; operational data

Briefly describe three types of triggers. What is a stored procedure? How do they differ? Why is operational data sometimes unusable for Business Intelligence use?

How do you formulate this as a goal programming problem

Mick Garcia, a certified financial planner (CFP) has been asked by a client to invest $250,000. This money may be placed in stocks, bonds, or a mutual fund in real estate. The expected return on investment is 13% for stocks, 8% for bonds, and 10% for real estate. While the client would like a very high expected return, she would

Explain the components and functionalities of distribution programming

The most advanced supply-distributor arrangements for administering VMSs involve distribution programming. Explain the components and functionalities of distribution programming. -Please use at least two credible references to complete the assignment. -APA format -In-text and reference citations are required for all written

Solving a linear programming model

Marie McCoy has committed to the local PTA to make some items for a bake sale on Saturday. She has decided to make some combination of chocolate cakes, loaves of white bread, custard pies, and sugar cookies. Thursday evening she went to the store and purchased 20 pounds of flour, 10 pounds of sugar, and 3 dozen eggs, which are t

Burger Doodle restaurant - using excel solver

Solve the linear programming model developed in Problem 22 for the Burger Doodle restaurant by using the computer. a. Identify and explain the shadow prices for each of the resource constraints. b. Which of the resources constraints profit the most? c. Identify the sensitivity ranges for the profit of a sausage biscuit and the a

Research Concepts and Principles for a Proposal of a Project

Now that you have submitted and received approval for your research proposal, you must go before the IRB (institutional review board) at the site where you plan to select subjects and conduct your research. In this final project, describe the role of an IRB in a research process. What types of concerns might they have about your

Media-selection problem as a linear-programming problem

See attached file for full problem details. PART A: The first step in media selection is to formulate the media-selection problem as a linear-programming problem. The decision variables are the number of inserts in each of the media outlets, and the objective function is to maximize the number of customers reached. The c

Research an ethical issue: Impact does it have on business

Identify and research an ethical issue. Why did you select the issue? What is the research background on the issue? What impact does it have on the business environment and stakeholders? How are businesses successfully resolving the issue? Provide examples.

Formulate the goal programming model.

Durham Designs manufactures home furnishings for department stores. Planning is underway for the production of items in the "Wildflower" fabric pattern during the next production period. Bedspread Curtains Dust Ruffle Fabric required (yds) 7 4 9 Time re

Which of the following best describes experimental research? -survey of the current state of events -describes a groups characterisitcs -high level of control over variable -provides a broad picture of a concept Research questions can be as _____ as inquiring about the effects of television on language development, or as ________ as content of commercials and teen buying habits. -broad, specific -good, bad -general, broad -specific, general

Which of the following best describes experimental research? -survey of the current state of events -describes a groups characterisitcs -high level of control over variable -provides a broad picture of a concept Research questions can be as _____ as inquiring about the effects of television on language development, or a

Research Methods / Critiquing an Article

The object of your critique is to describe how the study followed or failed to follow the criteria for good research. Speculate on which of the writer's conclusions were warranted and which were not. Please include the following topics in your critique of the selected research article: -Study design -Problem or objective

Linear Goal Programming for Santa Ana Parks and Recreation

The Santa Ana, California, City Parks and Recreation Department has received a federal grant of $6,000,000 to expand its public recreation facilities. City Council representatives have demanded that four types of facilities be considered for inclusion in the expenditures from the grant: gymnasiums, athletic fields, tennis courts

Linear Programming Model for Optimal Production Schedule

Problem: Richland Manufacturing Company manufactures solid oak computer desks on two separate production lines at its plant in Richland, Vermont. Production line 1 is continuously operated and is staffed with workers experienced in the construction of quality oak furnishings. Production line 2 is activated only when demand is

How Many DVD player, HD TV, Game Consoles Should Be Stocked?

See attached file for proper format. The linear programming problem formulation shown below determines how many DVD players, HD TVs, game consoles, and entertainment consoles that an electronics store should stock. The objective function measures profit; it is assumed that every piece stocked will be sold. Constraint 1 measur

Linear programming in Excel - Staffing a call center

Case 2-3: Staffing a call center I am having trouble setting up the problem; i.e. identifying the changing and output cells, the constraints, and the target cell. With all the info/data listed in the attached problem/case I have gotten lost. I am looking for a demonstration of how to set up the info in Excel so that the cas

Identify databases of public records to investigate

Research and locate the business information of an energy company. The investigation team has assigned to you the task of identifying databases that are repository of public records, and that may be used for investigating the following: Comparing employee earnings with national averages Comparing company revenues and expendi

Linear and Integer Programming

attached Buff Systems is a small company that produces three products daily: (1) CD players, (2) cell phone, and (3) camcorders. The company has a limited amount of resources used in the production of these products. The limited resources are labor, machine hours, and inventory space allocated to all products. Buff has

Linear Programming Manufacturing Plans

Davis instruments has two manufacturing plants located in Atlanta, Georgia. Since product demand varies considerably from month to month, Davis is interested in developing an optimal workforce schedule. Recently Davis started hiring temporary workers supplied by Workforce Unlimited, a company that specializes in providing temp

Difference in direct and indirect transaction

What is the difference between a direct intercompany transactrion and an indirect intercompany transaction? How does the difference effect reporting them on a consolidasted statement?

Social Needs: Issue, source, affect to operations, legislation

Research Project on Social Needs 1. What is the Issue? What is the source of your information? 2. How does it affect the operation of your business? of a product or service? 3. How does the economy of the U. S. affect the issue? 4. How does legislation affect the issue? 5. What is your personal opinion of th

Situation in which business research IS needed

Describe a situation in which business research is NOT needed and one in which business research IS needed. Discuss the factors which differentiate the two situations. For the situation in which business research IS needed, will the research be basic/pure research or applied research, explain why? In your own words describe

Discussing Research Process

A company is considering creating and selling a new soda. Create a report explaining the research process that should be used by the company to make this decision. Your report should answer the following questions: What is the research question? What is the proposed research? How would you design the research project? W