Public Relations Issues: Publicity vs. PR, role of primary and secondary research, value of bad publicity to company.
1. Compare and contrast public relations and publicity. How are they different? How are they same? 2. Describe the role of primary research as it pertains to public relations. Describe the role of secondary research as it pertains to public relations. Is one more important than the other in PR? Why or why not? 3. Any publicit