How is globalization affecting international marketing activities? Do not assume every marketing campaign is "globalized" - or should be. Find one company that is an example your position (that a campaign should be global, regional or local) and explain with citation.
1. How does changing technology and the falling barriers to trade and investment reflect the success of Wal-Mart? 2. How does Wal-mart show corporate social responsibility in terms of labor conditions, human rights, fair trade, and the environment? 3. What actions can a multinational corporation take that would make global
Explain how the globalization of markets affects the importance of innovation. What are some of the negative impacts on society due to technological innovation? How would you answer critics of improved technology who cite these negative impacts?
Select a country and assume you are a subsidiary manager in that country. What challenges do you think you will face?
Globalization and the differences between the current market and the foreign market that must be considered to ensure success.
I am the marketing manager for a U.S. manufacturer of paper products (including paper plates, paper towels, napkins, toilet paper, and tissues). My company is considering entering the Argentinean market. Consider the following: -Should the pricing decisions in Argentina be delegated to the local managers? Why or why not? -Sh
1. USA Today published an interview with David Novak, CEO of Yum Brands which owns KFC, Pizza Hut, Taco Bell, A&W and Long john Silver's. When asked about doing business in China, where the company opened its 1500th KFC franchise in Shanghai in 2005, Novak admits having a "visible brand" helps with consumer recognition and accep
In relation to the book "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits" by C.K. Prahalad and Stuart L. Hart, identify a country and product that could be (or has been) introduced in a developing country. How could this company succeed by meeting the needs of the underserved? In your introduction p
In building relationships, what should American negotiators do to increase their chances of success?
Many experts assert that globalization has essentially made us less independent and more closely connected to other people than ever before. This enhanced connectivity has important implications for individuals, small businesses, corporations, and governments. Thomas Friedman has been a strong supporter of globalization and emph
Please describe and analyze a home (Headquartered) and host (Foreign subsidiary: Nepal) country's culture and values and include: 1. A description and analysis of the issues for standardizing global organization business culture and values across the multinational enterprise 2. A discussion of considerations involved in eith
1. Give a profile of a state's export activities. Examples: What percentage of your state's economy is dependent on exports? Who are your trade partners? What some of the products? What surprised you most and why? Please explain 2. What are the some of the issues that lead to anti-globalization movement? (Think riots and pro
Explore the McDonald's website (http://www.mcdonalds.com). Why would globalization be an important consideration for a fast food restaurant like McDonald's? What are some ways cultural differences might hamper McDonald's success? Explain.
Can you please provide some assistance with the following? 1. Describe how some of the benefits of globalization have actually hurt businesses whose products are widely integrated in international markets. Do you think globalization itself will sustain the problem of counterfeits? 2. Do you think companies can immunize the
Read and respond to "Introduction" (Conceptualizing Globalization) by David Held and et al.; and see "Theorizing the Politics of Globalisation: A Critique of Held et al.'s 'Transformationalism'" by Bryane Michael.
Describe Lowe's home improvement according to the questions below, - The size and nature of the organization (or sub-group or department within an organization) - The organizational structure (how long has the current structure been in place, how long has the current management staff been in place) - Formal and informal com
Write 600-800 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas: Your team attends a trade conference on the subject on globalization. They have attended several seminars both advocating and dismissing implementing a global
You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan. You think about this and say, "There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying 'I love
Scenario: You enter your meeting with Mike and Tiffany to hear them discussing the tools that they have found to conduct an analysis of the industry and competitors. "Mike, there are so many more tools than I even realized to give us some good data," Tiffany states. "I know," Mike says. "That's why I wanted to take some time
Discussion Question #1: Rituals are an important part of consumer behavior. What are the benefits to marketers using holiday rituals to promote products? What are the hazards? Discussion Question #2: How has the increase in globalization affected consumer behavior?
Please read the attached exhibits about IBM, and answer the following two questions: 1. Is IBM' growth in employment in countries, such as India and Eastern Europe, inevitable given labor cost differences? How does this relate to Mr. Palmisano's comments in Exhibit 1? 2. What is your reaction to the critical comments made by
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(a) Why is there opposition to globalization of trade and integration of the world's economy? In bullet format, list three major points of contention. (b) Then provide a narrative of the three major arguments for and three major arguments against such globalization efforts.
What technological advances in telecommunications and transportation have influenced global business in the last decade? How have these technological advances affected regional economic development? What trends may be anticipated in these areas? Would globalization have been possible without these technological advances? Over
Funder Mifflin Inc. is looking for a strategy for implementing their new social networking site. I did my research on whether or not we should us a Global strategy for this implementation. This paper will provide an overview of the Global strategy and its competitive advantage. I will be discussing the Global forces for pric
Review the following TED Talk and summarize Sir Robinson's main points. http://www.ted.com/talks/sir_ken_robinson_bring_on_the_revolution.html Discuss those points within the context of globalization (if relevant). Do his arguments have any connection to the notion of the transition to a "knowledge/creative economy?". Th
Globalization is having pronounced effects on many industries around the world. But perhaps one of the areas globalization will change the most is in financial markets. As barriers between national financial markets are rapidly being broken down, expect huge changes in the coming years. 1. How will the globalization of finan
In a narrative format, discuss these firms from a strategic perspective. Information concerning recent changes in the firms is readily available online and should be accessed. Strategic issues should be discussed in real time. 1. How would you define Auto Zone's industry? Would you include new car dealerships and/or discount
What are the common training techniques for managers going overseas? How should these vary as appropriate to the level of globalization of the firm?
What are the common training techniques for managers going overseas? How should these vary as appropriate to the level of globalization of the firm? Also: Organizations working as global e-businesses must frequently establish partnerships with other global e-businesses. An issue that has been raised for these global organiza
However, over the past number of years, logistics management has increased in complexity exponentially. Due to such complexity (compounded by the rise of globalization), many companies now outsource their logistical requirements to more specialized firms. Why is logistics management more complex beyond globalization?
Importance of Culture in International Business Culture is an important aspect of international business because globalization requires interaction between people of different nations. 1. Research Geert Hofstede's Cultural Dimensions. List and briefly Describe each dimension. 2. Discuss each of the cultural dimensions you have noted above, in terms of their impact on the political and economic systems of a nation. (See chapters 3 and 4 of your textbook on political and economic systems).
Culture is an important aspect of international business because globalization requires interaction between people of different nations. 1. Research Geert Hofstede's Cultural Dimensions. List and briefly Describe each dimension. 2. Discuss each of the cultural dimensions you have noted above, in terms of their impact on th