Explore BrainMass

How is globalization affecting international marketing activities

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

How is globalization affecting international marketing activities? Do not assume every marketing campaign is "globalized" - or should be. Find one company that is an example your position (that a campaign should be global, regional or local) and explain with citation.

© BrainMass Inc. brainmass.com October 25, 2018, 8:33 am ad1c9bdddf

Solution Preview

Globalization is affecting international marketing activities, due to the fact that it is forcing organizations to make their marketing activities much more culturally diverse and effective. Globalization is causing organizations to have to market their goods and services to international consumers in a variety of different languages, as well as ...

See Also This Related BrainMass Solution

Financial Markets- International Finance

You recently published an in-house article on the liberalization and international integration of world financial markets and world stock markets. Several people have e-mailed you asking for follow-up information.

- Explain several important events or changes that contributed to the globalization of financial and stock markets.
- How have these changes affected the capital structure of MNCs?
- To what extent has globalization affected stock ownership and stock market activities?

View Full Posting Details