Explore BrainMass

Explore BrainMass

    How is globalization affecting international marketing activities

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    How is globalization affecting international marketing activities? Do not assume every marketing campaign is "globalized" - or should be. Find one company that is an example your position (that a campaign should be global, regional or local) and explain with citation.

    © BrainMass Inc. brainmass.com December 15, 2020, 10:24 pm ad1c9bdddf
    https://brainmass.com/business/globalization/globalization-affects-international-marketing-activities-544521

    Solution Preview

    Globalization is affecting international marketing activities, due to the fact that it is forcing organizations to make their marketing activities much more culturally diverse and effective. Globalization is causing organizations to have to market their goods and services to international consumers in a variety of different languages, as well as ...

    $2.19

    ADVERTISEMENT