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How is globalization affecting international marketing activities

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How is globalization affecting international marketing activities? Do not assume every marketing campaign is "globalized" - or should be. Find one company that is an example your position (that a campaign should be global, regional or local) and explain with citation.

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Globalization is affecting international marketing activities, due to the fact that it is forcing organizations to make their marketing activities much more culturally diverse and effective. Globalization is causing organizations to have to market their goods and services to international consumers in a variety of different languages, as well as ...

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