Explore BrainMass

Explore BrainMass

    Globalization's Effects on the Impoverished Population

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    In relation to the book "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits" by C.K. Prahalad and Stuart L. Hart, identify a country and product that could be (or has been) introduced in a developing country. How could this company succeed by meeting the needs of the underserved? In your introduction paragraph, clearly identify the country and the product chosen.

    © BrainMass Inc. brainmass.com June 4, 2020, 3:50 am ad1c9bdddf

    Solution Preview

    The United Nations reports that six billion of the seven billion people around the world have mobile phones but only 4.5 billion have access to toilets (United Nations Foundation, 2013). The New York Times recently wrote about a competition organized by the World Bank to identify promising solutions "to address a striking discrepancy in access to high and low technologies in developing countries" (PFanner, 2013). An alarming picture accompanied the article of a young boy in Dakar using a mobile phone to text message a report of a broken toilet at a school. This is followed by a description of children forced to urinate outside and unable to wash their hands. To address this problem, Manobi, a mobile technology company in Dakar, developed a reporting system to allow "teachers, students or parents to report problems with sanitation facilities at more than 2,000 across Senegal" (Pfanner, 2013). An even larger potential for meeting the sanitation needs of the underserved is an India, a country in which 64.3 percent of the population has a mobile phone but only 46.9 percent have a toilet at home (Sunderarajan, 2012). My proposal is to encourage India's largest cell phone company to improve sanitation in rural India.

    Prahalad mentions the ready acceptance of technology by poor when it positively influences their lives. Latrine facilities, which most of us take for granted are not always available for citizens of India. ...

    Solution Summary

    This solution discusses how a company can succeed by meeting the needs of the underserved by choosing a developing country and product that could be or has been introduced to it. APA formatted references are included.