Explore BrainMass

Globalization in the Fast Food Market

Explore the McDonald's website (http://www.mcdonalds.com). Why would globalization be an important consideration for a fast food restaurant like McDonald's? What are some ways cultural differences might hamper McDonald's success? Explain.

© BrainMass Inc. brainmass.com June 19, 2018, 3:03 am ad1c9bdddf

Solution Preview

Globalization would be an important consideration for McDonald's because it is probably the most well-known fast food chain here in the states and when Americans travel or work abroad they want some of the creature comforts of home such as their favorite place to grab a quick bite from. McDonald's knew this and has expanded exponentially into many different countries all ...

Solution Summary

Importance of understanding of cultural differences to success of fast food chain globally.