Share
Explore BrainMass

Entry into International Markets

The Risks and Rewards of doing International Business

Discuss the challenges (risks) and rewards of doing business on an international scale. -Discuss the key risks and rewards of doing business outside the USA. - Pick a publicly traded company with the goal of global expansion, research their web site and other sources to determine their strategies, success or failure on interna

What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is it an easy transition or does it demand restructuring of your market functions?

What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is it an easy transition or does it demand restructuring of your market functions?Use a reference to strengthen your argument.

Global segmentation and positioning for Santo Wine products

Choose a country-Greece, Company Santo Wine Product to launch-gourmet olives Market where that product is not currently marketed by that company in France That presents Santo Winer strategy for global segmentation and positioning. Provide your plan for positioning, segmentation, and targeting for your country, company

Globalization of Business and Culture

See the attachments. Consider the globalization of business and culture, and discuss the ways in which it can affect international business strategy and management. Consider the evidence you see for the globalization or localization of culture in the consumer and/or labor markets and respond to the following questions: How

International Business Strategy

Analyze the key elements of corporate social responsibility for companies operating in global markets. Evaluate the progress made by international agencies and NGOs in establishing international standards for this area. 684 words

Channel Strategies Market Entries

Market Entry and Channel Strategies Select a second country as the international market for your product. The home country selected is Great Britain. o Great Britain - home country o Canada - foreign country Select an appropriate channel strategy for both the domestic and foreign markets, as well as a justificat

Transnational Organizations Managing Integration

1) What are some best practices for managing integration and responsiveness? Why are flexibility and adaptability important for transnational organizations? 200 words 2) Why is the ongoing development of transnational organizations important? How might a transnational organization create and maintain global competitive adva

Global Business Marketing: Issues in Marketing to Malaysia

Riordan Manufacturing is considering marketing its top-selling product to organizations in Malaysia. Identify the three most pertinent ethics issues faced by Riordan Manufacturing in conducting business in Malaysia. How do these ethics issues affect Riordan Manufacturing's marketing efforts? If Riordan Manufacturing also want

Marketing Plan for Team Athletic in India

I need help with one portion of this assignment. Using your selected company, product, and country prepare a detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items: **The country I have selected is India, the company is 'Team Athlet

The Four P's of Marketing for EduTot in Germany and Japan

Scenario: During the mid-1990s, there was a growing emphasis on early education and finding ways of stimulating the learning process of children enrolled in kindergarten through sixth grade (K-6). To closely integrate play into the learning process, a group of teachers in the Philadelphia school system formed a company to add

Success/Business Entry

1. We typically focus on firms from well-developed economies entering markets of less developed economies. Do firms from less developed economies have a chance of success if they enter developed markets such as the United States? 2. What competitive advantage could a firm from a less developed economy rely on in entering

International marketing case: Stylish Sportswear with Designs on China

See attached case file. International marketing questions. The questions are about branding. 1. How have Nike and Adidas used Chinese nationalism and Chinese cultural pride to develop and market their products in China? 2. What insights do these articles provide about branding and marketing communications in foreign m

International Marketing: KFC success in China

See article attached. KFC: China 1. Explain how KFC succeeded in China, in terms of context, people, strategy and execution, as outlined by Warren Liu of KFC. 2. How important are adapting to local tastes, use of local management and developing local brands to KFCâ??s continuing success in China? 3. What broad

Entry Mode and External Strategic Factors

How can a corporation's choice of entry mode into international markets give it a competitive advantage? How do external strategic factors in a corporation's external international environment affect the organization's strategic plan? I need each answer to consist of at least 75 words with reference. Thanks.

Cultural and Geographical Factors Impacting Autozone

Autozone, an auto parts retailer is going international, research greenfield investments as a mode of entry for both countries (Brazil & Singapore) in a 5-to-6. This report is to include a table that summarizes the pros/cons of the mode, the risks it may present to your chosen company in both countries. Identify three (3) cu

International strategy and Localized Strategy

When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples.

International Entry Cycle Of Wal-Mart

Company: Wal-Mart. Discuss what stage of international entry cycle the organization is in and at least four benefits it has gained or could gain from international expansion and/or global trade. Please be specific in your responses with research information to support your responses. Please be sure to include APA style in-text

Question

Assume your organization is privately held, wants to expand operations. o Discuss benefits of using debt versus stock for financing (taxes, leverage, etc) o Discuss the reasons and criteria for mergers with another organization. What are reasons not to merge with another company? What does a merger mean to the inve