Channel Strategies Market Entries
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Market Entry and Channel Strategies
Select a second country as the international market for your product. The home country selected is Great Britain.
o Great Britain - home country
o Canada - foreign country
Select an appropriate channel strategy for both the domestic and foreign markets, as well as a justification for this selection.
Note: The Spark Nano GPS tracker is the product that is being marketed.
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The expert examines channel strategies and market entries.
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The Spark Nano GPS tracker is produced in Great Britain. However, the technology is desirable for consumers on a global scale. When products are services are marketed on a more global scale, different marketing channel strategies must be used, to reach the intended or targeted audience. For the domestic market, the product and service can be promoted through security companies, automobile dealers, electronics stores or retailers and through printed material. The security company that provides the device is a well known name in the UK, in home ...
Education
- MEd, Jones International University
- BSc, DeVry University
- MPH, Walden University
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