When approaching a mature global market with a new product, what are the main factors a company must consider? What would change if it were a new growth market? What factors influence the later choice regarding marketing implementation strategy?
Some of the important factors that a company must consider in a mature market:
1) Existing competitive scenario as it will impact the company's entry and marketing strategy in the mature market.
2) The demand for the new product to identify whether or not the selected mode of entry is most beneficial for the ...
In a mature global market with a new product, what are the main factors to consider?