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Survey Methodology

Survey methodology is representative of an applied field of statistics and is associated with data collection, specifically sampling techniques, opinion polls and questionnaires. Survey methodology details how data collection will be conducted in a study. When conducting a study, many important questions need to be answered before data can actually be gathered and it is a survey methodologist who addresses many of these concerns.

For one, addressing what type of sample is going to be collected is a critical concern. For example, is sampling going to be completely random across a population or will a specific technique be used, such as cluster sampling or stratified sampling? This would be an important question to consider before beginning to survey.  

Then the mode of data collection is another important decision. For instance, will data be collected over the phone, online or using both sources? Studies are often done using specific resources and within a certain time frame. Thus, there may be limitations on the mode of sampling which can be implemented.

Opinion polls and questionnaires are sampling techniques which are often utilized when sampling is practiced on human populations. It is the job of survey methodologists to research the advantages and disadvantages of these methods in order to understand when they are effective to use and when they are not.

The end result of a statistical analysis can only be as good as the quality of the initial planning steps. One of these beginning planning steps is based on decisions regarding the survey methodology. There are discrete differences between the different types of survey techniques which can be used and deciding upon the wrong methodology will create an unsuccessful study and poor results. Therefore, it is critical not to underestimate the relevance of survey methodology to the overall statistical analysis process.

Categories within Survey Methodology

Opinion Poll

Postings: 7

Opinion polls are a specific type of survey conducted using human subjects and are designed to gather a population’s opinion or views on a particular subject or controversial issue.


Postings: 21

Questionnaires are a type of survey comprised of a series of questions, which may or may not have pre-determined answers, designed to gather insight on a specific subject.

Three variables and operational definitions

a description of three key variables in your Research Proposal. Then explain how you would operationally define and measure each. Explain and justify your choice of measurement, including specific scales or measures you might use and why. Finally, explain how you might use a multivariate approach to variable selection and measur

Research Article Analysis on Scholary Journal Articles

See the attached file. •Using the article/research/study that you selected address the following questions: •What is the intended purpose of the study? •How does the research questions/hypotheses address the problem as detailed by the researcher? •How does the content in the purpose statement and research question

Critical Path of the Construction Project and Data Collection

Complete Exercises 13.1, 13.3, and 13.11 on pages 336 & 341 in Quantitative Methods in Health Care Management. Use this template to record and submit your answers for grading: Excel template for Exercises 13.1, 13.3, and 13.11 Use these Excel automated templates for your calculations (do not submit these files, but transfe

Data Processing, Weighting, Non-Responses, MCAR, MAR, and MNAR

. 1) Missingness mechanisms: a. Describe the difference between MCAR, MAR and MNAR missingness. 
 b. Give an example where you would expect to find missingness of each of these types in survey research. 
 . 2) Describe 3 methods of handing item nonresponse. For each method, list at least one advantage and one disadvant

Hypothesis Testing: T-tests

Please use the data from the below questions and the attached data! 1) Conduct a hypothesis test analysis to determine if there is a statistical difference between the ages of the sexes in the group. State what you are testing. Write the hypotheses. Show the relevant numbers. Then explain the results. Using alpha = .05.

Quantitative Methods Problems

1. The data in the Excel spreadsheet linked below give the ages and salaries of the chief executive officers of 59 companies with sales between $5 million and $350 million. 

The correlation between age and salary can be characterized as: 1.
 Strong and positive. 2. 
Strong and negative. 3. 
Weak and posi

You are designing a survey to assess employee satisfaction

1. You are designing a survey to assess employee satisfaction. Provide a question that will produce: a. Nominal data b. Ordinal data c. Interval data d. Ratio data 2. Develop five demographic questions to measure gender, age, years of experience, level of education, and ethnicity. Identify if the data t

Surveys: How Constructed, Administered and Interpreted

Please respond to the following questions in the main forum. 5-You are talking with your parents and they tell you that they read about a survey that indicated that college students get drunk about once per week during their first two years in school. They tell you that they are concerned about your drinking habits since

Statistics 9 problems: 1.20, 2.18, 2.20, 2.76, 3.38, 3.40, 3.60, 4.22, 4.26

1.20 Annual Survey of Computer crimes: The computer security Institute (CSI) conducts an annual survey of computer crime at United States businesses. CSI sends survey questionnaires to computer security personnel at all U.S. corporations and government agencies. In 2006, 616 orgainizations responded to the CSI survey. Fiftytwo p

Use a personal interview, telephone survey, or self-administered questionnaire?

Decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons. A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the sub

Use a personal interview, telephone survey or self-administered questionnaire?

5. In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons. a. A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like

Quantitative Research Methods

I require a 12 page report for a quantitative research methods course. I have yet to select a topic or incorporate the data necessary to support my purpose statement; I have not composed the actual report. I am seeking an individual that is highly skilled in quantitative research methods and statistical analysis to assist wi

Exploratory research and only descriptive research

Should an organization create research testing for all problems confronting the business? Explain. When is it appropriate to use exploratory research? Can decision making be accomplished by using only descriptive research? Why or why not?

When Qualitative and Quantitative Methods can be Helpful

Describe a particular problem at home or at work for which you feel that some form of 'research' would be helpful in identifying solutions to that problem. Indicate, where possible, how you believe that a course in 'quantitative methods' may help provide you with tools that will aid you in this task.

Levels of Measurement Pratice Questions

18. Refer to the Wage data, which reports information on annual wages for a sample of 100 workers. Also included are variables relating to industry, years of education, and gender for each worker. a. Which of the 12 variables are qualitative and which are quantitative? b. Determine the level of measurement for each variable.

Create a survey to address a business problem

Prepare a 10-13-question survey to collect primary data regarding your selected problem statement. Please note that you will not administer this survey as part of this assignment. Your survey questions should include a mixture of categorical (nominal and ordinal) and quantitative (interval and ratio) variables.

Summarize articles on job satisfaction.

Deliverable Length: 1 page Details: Reference the following articles. ------------------------------------------------ Bratton, J. & Gold, J. (2001). Human Resource Management: Theory and Practice (2nd Edition). Published by Routledge. Rosato, D. (January 15th 2009). Fireproof your job. Retrieved January 24, 2009, from

Data Measurements for a Grocery Budget

Identify a research issue, opportunity, or problem that uses data measurements. Some examples include a team member's stock portfolio's performance, a grocery budget, or the temperature in your hometown over the course of a month.

Survey Questions regarding wages

The employees work for a major corporation with offices throughout the United States. Some employees are union, some are not. These survey questions are geared toward nonmanagement employees. The business problem that the survey questions should address is, "Do you feel wages are fair at this company and are based on educatio

Identify the Population in this Study

The intent of the survey was to identify park and recreation facilities and activities that citizens participate in, are interested in, and would like to see built or provided. A total of 2,406 surveys were distributed by the Town of Suhuarita Parks and recreation Department to gain a clearer understanding of the various atti

Understanding Customer Segmentation

Using the attached information, I have to discuss a priori (data collection category definition before collection) and post hoc (data collection category definition after collection) as they relate to analysis of a population sample. Is one method preferable? What are the strengths and weaknesses of each?

To identify the level of measurement being used for survey questions.

The following survey questions have been established for a medical errors and patient safety business research paper: 1) How many patients were treated in your hospital (or nursing home, office, etc?) in the past year (you could change this time period to month, week, etc.)? (2) How many patients died while in the hospital

Survey - Obesity in Children

Prepare a 10-13-question survey to collect primary data regarding obesity in children. Also, prepare an analysis of your survey. Determine if you have used the appropriate measures to research your business problem, and identify the level of measurement being used for each of your survey questions.

Survey to collect primary data regarding the following problem.

Medical Errors: The Scope of the Problem The November 1999 report of the Institute of Medicine (IOM), entitled, To Error is Human: Building a safer Health System, focused a great deal of attention on the issue of medical errors and patient safety. The report indicated that as many as 44,000 to 98,000 people die in hospitals e

Surveys: Biased Samples and Questions

1) Biased Sample: Find an example of a survey that used a biased sample. Explain why the sample is biased. What could have been done to make the sample unbiased? (Newspaper article, magazine, or Internet search) I have no idea of how to look for this. How do I know what is biased and how to make it unbiased? 2) Biased Survey

Survey response data analysis

(1) Gender (2) Age (3) Department (4) Position (5) Tenure (6) Overall Job Satisfaction (7) Intrinsic Job Satisfaction - Satisfaction with the actual performance of the job (8) Extrinsic Job Satisfaction- Things external to the job, e.g., office location, your work colleagues, your own office (cubicle/hard walled office, etc),