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Personal interview, telephone survey, or self-administered?

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In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons. Answers should be 100 - 200 words each.

A. A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.

B. A poll of students at Metro University on their preferences among three candidates who are running for president of the student government.

C. A survey of 58 wholesale grocery companies, scattered over the eastern United States, on their personnel management policies for warehouse personnel.

D. A survey of financial officers of the Fortune 500 corporations to learn their predictions for the economic outlook in their industries in the next year.

E. A study of applicant requirements, job tasks, and performance expectations as part of a job analysis of student work-study jobs on a college campus of 2,000 students, where 1,500 are involved in the work-study program.

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This posting looks at 5 situations and assesses which type of survey technique should be used: personal interview, telephone survey, or self-administered questionnaire.

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A. A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.

- I would do a self-administered questionnaire. Why? Well, if you want people to be honest about what they do not like about life, it will be very hard from them to express this in a personal interview or even a telephone survey. Of course, the survey's need to be collected anonymously, which will perhaps allow you to get the most honest answers.

B. A poll of students at Metro University on ...

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