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Survey, Interview or Questionnaire Decision

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In the following situations, decide whether you would use a:

1) Personal Interview
2) Telephone Survey
3) Self-Administered questionnaire

Give reason.

A) A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision. In the following situations, decide whether you would use a:

1) Personal Interview
2) Telephone Survey
3) Self-Administered questionnaire

Give reason.

Answer:

B) A poll of students at Metro University on their preferences among three candidates who are running for president of the student government. In the following situations, decide whether you would use a:

1) Personal Interview
2) Telephone Survey
3) Self-Administered questionnaire

Give reason.

Answer:

C) A survey of 58 wholesale grocery companies, scattered over the eastern United States, on their personnel management policies for warehouse personnel. In the following situations, decide whether you would use a:

1) Personal Interview
2) Telephone Survey
3) Self-Administered questionnaire

Give reason.

Answer:

D) A survey of financial officers of the Fortune 500 corporations to learn their predictions for the economic outlook in their industries in the next year. In the following situations, decide whether you would use a:

1) Personal Interview
2) Telephone Survey
3) Self-Administered questionnaire

Give reason.

Answer:

E) A study of applicant requirements, job tasks, and performance expectations as part of a job analysis of student work-study jobs on a college campus of 2,000 students, where 1,500 are involved in the work-study program. In the following situations, decide whether you would use a:

1) Personal Interview
2) Telephone Survey
3) Self-Administered questionnaire

Give reason.

Answer:

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Solution Preview

A) Personal Interview

For choosing a new subdivision resident a personal interview is best survey because in a personal interview we will be having face to face contact with the participant. Participants are more likely to give honest response to questions, minimizing response errors. Personal interviews are very costly and time consuming, however, the information collected is often very valuable.

B) Self-Administered Questionnaire

The preference among the students should be unbiased and it should be a secret too, so this type of survey is useful when one needs to collect a ...

Solution Summary

This solution identifies which option it would use in multiple situations and justifies why, choosing from a personal interview, telephone survey and self-administered questionnaire.

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See Also This Related BrainMass Solution

Consumer Behavior and Questionnaire

You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.

Explain how consumer behaviors of the target group affect the development of marketing strategies. Address the following:

o Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies.

o Determine how many completed interviews are needed to provide sufficient data to explain consumer behaviors of the target group necessary for developing marketing strategies for the final proposal.

864 words

o Determine where your sample data might come from, including business lists, customer list, associations, trade journals, and so forth. Provide an estimate of cost for obtaining this sample.

o Describe the survey technique, such as telephone, online-survey, mail, face-to-face, or interviews, by which the interviews might be delivered, and the reasons for your choice.

o Include the projected professional fees for conducting this survey. Remember to take into account the geography and cost.

o Develop a questionnaire from which you might select a representative consumer sample in the interview process.

o Develop a questionnaire to determine the attitudes and intentions affecting consumer decisions of your target market. Explain how the questions selected might provide information about the target group's consumer decision making.

o Include both closed- and open-ended questions, organizing them by appropriate section headings so the data may be easily analyzed.

o The questionnaire must start with a statement of objectives and include screening questions to make sure that the interviewers selected are qualified respondents.

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