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survey method

Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.

Situation 1

Administration of a questionnaire by a local restaurant that wishes to find out customers' satisfaction with a recent menu change.

Situation 2

Administration of a questionnaire by a national manufacturer of coffeemakers in order to test consumers' attitudes regarding a new coffeemaker model that has just been released onto the market with a large advertising campaign

Solution Preview

Situation #1
Administration of a questionnaire by a local restaurant that wishes to find out customers' satisfaction with a recent menu change.
Situation #1
In a situation where a questionnaire is given by a local restaurant to determine the customer satisfaction level of their recent menu changes, it is important to give the survey or questionnaire in the correct form. The way information is gathered will determine if the answers will give the data wanted by the restaurant. The best choice in this particular situation would be to give the questionnaire would be via personal interview.
Since the questionnaire is geared towards a population in a specific area and deals with a specific location, it is an option to actually give the questionnaire in person. Simply by asking each customer ...

Solution Summary

Types of survey methods are brainstormed in this tutorial.

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