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Survey incentives

Often people refuse to participate in surveys. I'm sure you have been at the mall and tried to avoid the girl with the clipboard. Maybe you hung up on the guy who called and asked for a few moments of your time. You may even throw away surveys when you get them in the mail. This is an inconvenience. Companies know it as an inconvenience, but they need valuable information. Sometimes companies will offer incentives (money, food, coupons, etc.) for participating in their surveys. Incentives may work for some people and not for others. The trick is to offer an incentive that will get the right type of participant to respond (and only that type of participant). For example, the makers of Organic Foods, Inc., may want to get some feedback on a new organic product. The researchers may not want to offer a free pack of "chemical candy" as an incentive. People who eat candy with dyes and chemicals aren't organic consumers. Also the researcher must pick a survey method (live interviews, telephone, mail, internet) that will drive the desired person to participate.

Here's the situation. Chrysler wants some information about what features people want added in the next version of its mini van. Pick the proper incentive and survey method (in-person, mail, phone, Internet, etc.) that will get mini van drivers and only mini van drivers to respond.

Explain your answer.

Use at least 3 academic sources to support your answer.

Solution Preview

The most beneficial survey method would be in-person survey, especially focus group surveys where a group of respondents are called for a question answer session. This type of survey is very targeted as the interviewers or researchers will be only contacting respondents with target profile, ie, either current minivan owners of Chrysler or other brand or people who are looking to buy minivan in the near future.

For example, one can recruit candidates for focus surveys from parking lots of malls, grocery stores or can ...

Solution Summary

Here's the situation. Chrysler wants some information about what features people want added in the next version of its mini van. Pick the proper incentive and survey method (in-person, mail, phone, Internet, etc.) that will get mini van drivers and only mini van drivers to respond.

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