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survey methodology in research

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Discuss the advantages and disadvantages associated with the use of survey methodology in research. Offer possible solutions to overcome stated disadvantages.

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The solution discusses the advantages and disadvantages associated with the use of survey methodology in research. Offer possible solutions to overcome stated disadvantages.

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One of the major advantages of surveys is that is very inexpensive and relatively easier to conduct as it can be done via mail, email or telephone from remote location. Thus, it is a very convenient method to conduct research. Surveys are particularly useful in describing the characteristics of a large population. In surveys, large sample sizes can be taken and there is a great deal of flexibility in terms of deciding the questions to be asked during the survey. Standardized questions can be asked to the whole population and thus, measurements can be more precise in nature. Large sample sizes of surveys ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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