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Differences Between Qualitative and Quantitative Research

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Design differences are important between qualitative research and quantitative research. Unique properties of each methodology are defined and compared.

List three characteristics of a qualitative study that are unique. Also three characteristics of a quantitative study. Can you discuss and compare these differences?

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A key identifying characteristic that makes qualitative study very unique, is the fact that qualitative study makes use of focus groups in relation to the research being conducted, as well as facilitate the use of the interviewing of individuals. Quantitative study methodology on the other hand, makes use of surveys as a method by which to gain information from individuals in regards to the research being conducted. The use of focus groups in qualitative research is a method that focuses on particular groups of individuals in relation to the research be conducted, and gains information from these individuals that can be used in answering the research question, which gives individuals a wide ...

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