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Strategy for Improving Low Response Rates

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What rate of response do you need in order to be able to accomplish the purpose of a survey, what will be the consequences if your response rate is lower than desired, and what actions can be taken to increase the chances of getting the required rate of response?

What can be done to follow up with the participants if the response rate is too low, and what are the strengths and weaknesses of this approach?

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Solution Summary

What rate of response do you need in order to be able to accomplish the purpose of a survey, what will be the consequences if your response rate is lower than desired, and what actions can be taken to increase the chances of getting the required rate of response?

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A high response rate is the key to legitimizing a survey's results. When a survey elicits responses from a large percentage of its target population, the findings are seen as more accurate. Low response rates, on the other hand, can damage the credibility of a survey's results, because the sample is less likely to represent the overall target population.

There are numerous proven methods that can stimulate response. Some of the methods survey organizations use to help increase response rates include the following:

Incentives are perhaps the most effective method to ensure participation. Survey organizations use many kinds of incentives to elicit response, ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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