Should an organization create research testing for all problems confronting the business? Explain. When is it appropriate to use exploratory research? Can decision making be accomplished by using only descriptive research? Why or why not?
Should an organization create research testing for all problems confronting the business? Explain.
I think the key word here is "all problems". If an organization where to create a research testing program for all problems, nothing would ever get done, since the company would be constantly working on research projects. To solve a research problem involves a lot of time and resources:
- you have to formally establish the problem
- design a methodology that works
- recruit individuals in the organization
- collect data
- interpret the data
- make decisions based on the interpretations of the data
Depending on the scope of the problem, this process could take anywhere from weeks to months. Therefore, if everyone a problem were to occur in the organization, and if they were to conduct research every time, nothing would ever move forward.
I think the smaller problems can be dealt with in a less formal fashion. Perhaps managers can utilize internal resources to make decisions without resorting to a research study. Some options is to examine what was done in the past, ask managers ...
Exploratory research and only descriptive research is examined.