1. What characteristics define the major differences between goods and services? Provide examples to support your thinking. 2. What strategies are effective in overcoming a challenge associated with intangible goods? Describe a situation and evaluate the marketing challenges that are associated with it.
What kind of challenges can a more "informed" patient bring to health care providers today? And how should healthcare providers meet those challenges?
Based on your review of the Learnscape scenario titled "Learnscape 4: How Are We Doing", justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide
Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale. Appraise the
Based on your review of the Learnscape scenario titled "Learnscape 2: Patient Engagement", analyze the benefits afforded to health care marketers that understand the importance of establishing core values that guide health care organizations in their strategic and tactical pursuits. Determine whether you believe the relationship
Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one (1) example of such successful close monitoring to support your rationale. Evaluate the value afforded by Lehmann and Winer's Level of Competitio
a. Create the components of a business plan. How does the process of a business plan fit together? i. marketing plan ii. operations plan iii. human resource plan iv. financial plan b. Analyze possible barriers
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers. 1) Read the following two articles: Fell, D. (2002). Taking the U.S. health se
Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale. Appraise the value and importance of Michael Porter's Five Forces Model as a tool for facilitating the understanding and addressing of the competition within the health care ind
Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale. Assess the value and importanc
Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine. What advantages do you think a concierge practice of medicine might contribute to the hospital's offerings of products to the community? Discuss some of the issues and challenges that may
- Examine the potential mutual benefits that are afforded to health care organizations and their respective customers populations when health care organizations design and manage all-encompassing customer experiences. Provide an example of such potential mutual benefits to support your rationale. - Appraise the value of the i
• Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response. • Assess th
• Assess the importance of the Ries and Trout's Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response. • Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers.
Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide
Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale. Assess the value of Calder and Reagan's Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Expla
Identify strategies from organizations that minimize the each of the threats and maximize each of the opportunities identified from the external environment in regard to technology and economy, please add references and would like at least 1000 words please.
identify the top 3 strengths and the top three weaknesses of the organization of a marketing department in healthcare . Then make prioritized recommendations to turn the weaknesses into strengths of a marketing department in healthcare.
What recommendation would you suggest for an urgent care facility if you receive a marked decreased in the returning customers. Using these issues can you make recommendation A service delivery gap analysis and how to create customer value at the urgent care facility. The role the frontline personnel and their ro
Discuss the various ways that healthcare providers (i.e. hospitals, physicians) can define the market that they wish to serve?
As the Marketing Director what recommendation in detail would you give on how to improve the engagement of the patients through the Personal Health Records PHR. The details need to be specific on the overall functionality and utility of the PHR . At least 350 words.
Please help answer the following questions: Fundamental to strategic management is the need to change strategies over time. Why is this necessary? How is this accomplished? How do you get stakeholders to buy into these changes?
Compose the specific and measurable criteria that should be part of the marketing plan? Evaluate who should monitor performance of the business plan? Assess how an organization could evaluate among alternative plans to see what plan(s) might be approved. Propose the criteria that would be used?
Where would a small business be located (demographics and demographic trends)? What should the policy, law, and regulations be for a small business? Provide an analysis of competitors in an area like Glendale, CA including profitability and market share. Market research to determine market interest and possible market adoption.
Compare and contrast the key differences between a SWOT and a Five Forces analysis? Assess the advantages and disadvantages of this model.
New ideas do not have a history. Compose the best way to introduce a new idea into the marketplace? An important mindset that should be considered is called "Force and Focus." Debate what this topic is about and analyze why it is relevant to health care market strategy.
In a world of federal health reform analyze how strategic planning changes? In the text, phrases like "competitive advantage" and "upsetting the equilibrium" and "creating a difference" are used. All of these terms share a common thread. Compare and contrast that thread and evaluate how it applies in the health care arena?
Assess the key elements of the five-force model. What are the advantages and disadvantages of this model? How easy is it for suppliers to drive up prices? How easy is it for buyers to drive down prices? Is there a threat of product substitution? Is there a threat of new entry by a similar provider? How much competitive riva
Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case?
Question 1: Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case? Question 2: There are seve
Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in health care versus a high-technology industry such as computers, or versus manufacturing?
Question 1: Distinguish the factors that can move a product or service from one stage to another through the product life cycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in he