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    Marketing in Health Care - Strategies of Healthcare

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    Question 1: Distinguish the factors that can move a product or service from one stage to another through the product life cycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in health care versus a high-technology industry such as computers, or versus manufacturing?

    Question 2:

    Niche and harvest strategies are two possibilities for any health care organization using the strategy/action match. Evaluate under what conditions would these approaches be relevant? Propose examples where each might prove beneficial.

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    Solution Preview

    Question 1: Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in health care versus a high-technology industry such as computers, or versus manufacturing?

    Factors that can move a product or service from one stage into another through a product lifecycle are the ability to seek innovative, differentiated superior products; thorough research; involve the voice of the customer; sharp and early product demand; planning and research; building tough decision point; organization around true cross functional project teams; and building an international orientation to your product.
    The top products demand the delivery of an innovative, differentiated product "with unique customers benefits and superior value." Most new products do not make it this far here. The majority of the products have little distinction from the products of their competitors. Products superiority is absent here.
    New products must be research thoroughly; this mean that there need to be more time and ...

    Solution Summary

    Factors that can move a product or service from one stage into another through a product life cycle are the ability to seek innovative, differentiated superior products; thorough research; involve the voice of the customer; sharp and early product demand; planning and research; building tough decision point; organization around true cross functional project teams; and building an international orientation to your product.

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