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Health Care Market Services and Opportunities

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1. What are some potential risks or drawbacks from changing or expanding the scope of health care organization's service line, in order to reach new markets?

2. Are there any benefits for doing so?

3. Does the dog (organization) wag the tail (marketing), or the other way around?

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This solution discusses health care market services and opportunities.

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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1360894/?report=reader

1. What are some potential risks from changing or expanding the scope of health care organization's service line, in order to reach new markets?

This expansion activity is riskier because it exposes the healthcare organization to many external risks that can't be controlled by internal policies associated with the healthcare organization. Therefore, risk ...

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Stephen Washington, MS
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  • BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
  • MS, Prairie View A&M University
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