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Concierge and Personalized Medicine

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Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.

What advantages do you think a concierge practice of medicine might contribute to the hospital's offerings of products to the community?

Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine.

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Concierge medical practice in the community
Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.

Some of the goods and services that could be highlighted in a marketing campaign that involves a concierge practice of medicine is that there will be a shortage of doctors by 2020. The Obamacare insurance coverage provisions are implemented that 30 million Amerians become eligible for health insurance coverage. The new tidal wave of newly insured patients has to be served somehow and the US Medical Schools and Residency Programs cannot supply anywhere near these numbers of new physicians in the short of a time frame. There is no hope to cover the shortfall with newly US Resicency graduate. As the number of newly insured patients increases, it will be more difficult ...

Solution Summary

Concierge medicine is a new practice in medicine where you pay the physicians directly to have them be your personal care physicians at 24 hours and any time of the day. It is like personalized medicine that requires you to not have to wait in line for personalized care.

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Important Information about SWOTT

Pilgrim Cleaners is a very well known and respected dry cleaning service provider. Learning Team C will be assisting Pilgrim Cleaners in introducing a new delivery service available to customers. Our goal is to identify the segmentation criteria that will impact the target market selection as well as identify the target market for the delivery service.
Several questions came to mind when trying to decide who is the target market. Who already provides the bulk of sales, what stores generate the most revenue, as well as who will benefit the most for this service. We also looked at is there a need for the service. After careful examination the segmentation criteria for this new service was recognized as follows:

DEMOGRAHPIC
• Age - 36 - 55
• Gender - Males and females
• Occupation - Business professionals, technical, and students

PSYCHOGRAPHIC
• Social class - working class, middle class, and upper class.
• Lifestyle - achievers and strivers.

BEHAVIORAL
• Occasions - regular
• Benefits - convenience, quality, speed, and service.
• Loyalty - None, medium, user, and heavy user.

Pilgrim Cleaners plans to localize the new service to fit the needs of local business professionals, technicians, and students. The company plans on targeting males and females of all ages but more heavily those from the age of 36 to 55.

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