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    Understanding Challenges via a Marketing Audit

    How can a marketing audit be used to increase the understanding of the internal and external challenges facing an organization? How can this information be used to improve organizational performance, both internally and externally?

    Options to Exchange into Common Stock

    Acme Pest Control has sales of $13,500, cost of goods sold of $4,000, selling expenses of $3,500, depreciation of $2,000, interest expense of $2,000 and a tax rate of 34%. What is Acme's net income? Which of the following provides the option to exchange into common stock? 1. paid in kind preferred stock 2. cumulative pr

    Labeling for Genetically Modified Food

    Please tell why we shouldn't require labeling for genetically modified food. Give information for the following: a. legal and regulatory issues b. Labeling c. public outreach d. new initiatives

    Export Business Plan

    You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors. Create a 15 to 20 slide Microsoft PowerPoint, (plus one reference slide ), presentation with detailed speaker notes. Include at least 3 resources.

    Strategic Planning

    What are the advantages and disadvantages of having a formal strategic planning process? What are the advantages and disadvantages of having a strategic mindset? How can an organization do both?

    Strategic planning

    - What are lessons learned relative to the importance and effectiveness of environmental scanning? - What concepts and analytic tools will you be able to use in the development of a strategic plan (i.e., how do you expect to apply them)? - What do you think are the challenges facing strategic planners? P.S. Please provi

    Communication Barriers

    The ability to communicate verbally is essential to success in college and in the workplace. Even the most educated and skilful people are likely to fail if they are unable to communicate their ideas effectively verbally. As a team, collaborate to develop strategies for overcoming these barriers: Faulty perception Poo

    PESTEL Analysis for FTSE 100 Company

    Business Environment analysis: Undertake a full PESTEL analysis for any business in the FTSE 100, identifying contemporary issues particularly relevant to the business. In relation to key stakeholder groups, evaluate the impact of these challenges on the business & how the business is responding to the challenges. Cover

    Human Resource Management

    What does the need to justify activities from a cost-benefit perspective pose for Human Resource Management?

    Ethical Concerns for Salespersons

    Sometimes salespersons at Studio Production say or promise something to the customer that they unintentionally are unable to deliver. By doing so, a customer can perceive this as being unethical. The owners of Studio Production are concerned with these behaviors and the perception of their company. They have asked you to prepare

    Juicy Red Tomato Company and Decision Making

    You have just been hired by Juicy Red Tomato Company as a human resources consultant. Juicy Red Tomato Company (JRT), a tomato grower operating in Florida, hired you to investigate (1) the effectiveness and efficiency of its organizational structure, and (2) the selection and maintenance of managerial personnel. The reason why?

    Uses of a Marketing Audit

    How can a marketing audit be used to increase the understanding of the internal and external challenges facing an organization and can this information be used to improve organizational performance, both internally and externally?

    Marketing Audit Approach

    PART ONE: Using the Marketing Audit Overview guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates for a subject organization (you select). Be sure to include key resources such as people, data, reports, and articles, among others to be used. The key word is Approach. Pl

    Business Research for Decision Making

    Despite the comments from the steering committee (from your Unit 1 Individual Project), your manager thinks that your proposal thus far is sound, and encourages you to take the next step - conducting research. Using the Cybrary and all other resource materials at your disposal, develop a PowerPoint presentation of your propo

    IT & Communicating with Key Stakeholders

    How has IT impacted how you would communicate with key stakeholders versus, say, 10 years ago? What is the importance, if any, of enfranchising stakeholders in the new product process?

    Marketing Plan

    Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions: 5-6 pages (Word document) What is the overall purpose of a marketing plan? How do a marketing plan and strategic market

    2 PART of www.emmi.ch (MARKETING AND MANAGEMENT PART)

    I have been elected by the senior management group of EMMI, Switzerland's number one dairy producer (www.emmi.ch) to set up a manufactoring and distribution plant in Russia for our EMMI Coffee. The choice of Russia is fixed, since the company wants to profit from the high labor knowledge and the low salary costs. I need to pres

    Sekaran Research Model and Decision-making

    You have just been hired by Juicy Red Tomato Company as a human resources consultant. Juicy Red Tomato Company (JRT), a tomato grower operating in Florida, hired you to investigate (1) the effectiveness and efficiency of its organizational structure, and (2) the selection and maintenance of managerial personnel. The reason why?

    Business Research for Decision Making

    I need some ideas and help getting started. Individual Research Project - Defining the Problem You have just been hired by Juicy Red Tomato Company as a human resources consultant. Juicy Red Tomato Company (JRT), a tomato grower operating in Florida, hired you to investigate (1) the effectiveness and efficiency of its or

    Global marketing strategies: more than one, diverse markets and workforces

    Why would a company choose a particular market strategy over another? Can a company have more than one strategy? Why or why not? In formulating the answer you may also want to consider why a company might change it's market entry strategy over time or whether certain countries demand particularly market entry strategies. How

    Business Law - Philosphy

    Scenario - Congratulations! You have just been hired by Diversified Worldwide Industries (DWI), Inc., as the Vice President of Risk Management. DWI is headquartered in West Palm Beach, Florida, and has over 150 offices in 30 countries. DWI is incorporated in the State of Delaware; its ships are flagged by Liberia and the Bah

    Marketing Plan for Eco-Tourism

    Develop a marketing plan for A travel agency; it is introducing "eco tourism" packages. The target market is 30-45 years old. Use the following outline. 1.Executive Summary - summary of the entire marketing plan 2. The Challenge - brief description of product to be marketed, and associated goals such as sales target

    Ethics

    Scenario: Congratulations! You have just been hired by Diversified Worldwide Industries (DWI), Inc., as the Vice President of Risk Management. DWI is headquartered in West Palm Beach, Florida, and has over 150 offices in 30 countries. DWI is incorporated in the State of Delaware; its ships are flagged by Liberia and the Baham

    Porter's Five Forces

    How do Porter's five competitive forces affect companies that compete primarily on the internet? Provide example.

    Global Management

    Question : Discussion of the subject of creating and leveraging knowledge. There are 4 basic patterns for creating knowledge... One of these approaches is: From Tacit to Explicit. Examples: When Ikuko Tanaka... Discuss how a multinational corporation might devise a formal approach to use this approach to create new knowledge i

    Project Management

    Project planning is frequently cited as an important task of project management. What is meant by project planning? Who should develop plans for a project? What must a project manager plan for? What should the output of planning process be? How important is project planning for success of projects?