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    PEST Analysis

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    Analysis of strategic marketing

    I need to write a project about RARE Hospitality International, Inc. This is a self exercise for preparing the final project. Could you tell me how to do that, and give me some samples (cases analysis) related to or similar to this firm?


    Take either the BCG growth-share matrix or General Electrics strategic business-planning grid and explain how the tool helps businesses analyze and understand their current business activities. In answering your question use the example of either H J Heinz and Co., or MacDonalds as part of your answer.