All organizations compete for the primary advantage which is the key element to the success of any business and that is customer sustainability. Social networking sites provide a highly functional platform that places competing organizations at the pinnacle of the most competitive markets thus allowing customers to choose which products or services are beneficial to the average consumer's household. Social networking sites such as; Facebook, and Twitter enables organizations to communicate with their customers about the latest trends, technological upgrades, and a plethora of other services that accurately displays an organizations core competencies and what they have to offer. Customer loyalty is directly correlated to competitive advantage in terms of the organizations commitment to elevate their standards and produce high quality products; a consumers commitment to make purchases to the organization with the most persuasive message in brand messaging; and the organizations strategic positioning online and offline to obtain the traffic required to meet the desired outcome.
In today's economic climate consumers are now more than ever inclined to cut back on spending on frivolous materials and have developed the philosophy that if the consumer does not absolutely need the item than he or she will not purchase the item. Consumers are more timid about spending as a result of economic uncertainty, whi