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The Apple Computer Company!

1. Develop unique, complementary products, and co-branding opportunities.
2. Build more powerful partnerships and relationships with key content providers
to gain a competitive edge.
3. Identify emerging trends and exploit the advantages of early market pen-
etration for such things as phone connectivity.
4. Apply more radical concepts and appealing designs to make products diff-
erent to result in more brand loyalty and to reduce price sensitivity.
5. Expand the company's distribution network to reach more of its targeted cust-
omers and provide them with a high-quality sales and post-sales experience.
6. Develop the top management team and a succession strategy to reduce the
over-dependence on any one individual to advance the interests of the com-
pany as a whole.

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1. Develop unique, complementary products, and co-branding opportunities.
The complementary products and co-branding opportunities are that that iPhone should develop software that will make the phone guaranteed hacker free. This complementary product is necessary if business executives and government officials are to use it to send confidential data from their iPhones. There can be co-branding with the top anti-virus developers.
Another complementary product that Apple needs to develop is that its products the iPad or the iPhone can communicate with the base. For instance, the phone should be able to identify with the help of a camera visitors to the persons office, automatically connect with the iPhone if the person is marked important, or give a message to the visitor.

2. Build more powerful partnerships and relationships with key content providers to gain a competitive edge.
The iTunes is currently receiving content mainly from music companies. ITunes can build closer relationships if it enters into contracts direct with the most popular performers and gets exclusive rights of their contents. This will help increase the profits of Apple. Similarly, Apple has partnerships with book publishers for its iBooks app on iPad and iPhone. If Apple enters into direct contracts with the most prolific writers then the relationship will provide a competitive advantage ...

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