click-only business in a competitive sector
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What would you say to a friend who wanted to start a click-only business in the highly competitive sector of the market, such as resale of used text books?
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What would you say to a friend who wanted to start a click-only business in the highly competitive sector of the market, such as resale of used text books?
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My first recommendation to my friend would be to conduct an extensive market research, audit or review of the existing scenario of the sector or segment that he wish to enter. It is essential to review the relative attractiveness and potential for future growth before deciding on a strategy to enter the competitive marketplace. He can review the existing revenues, growth rate over the last few years, media reports and expert interviews, latest trends, technological trends and changes over the last few years, future projections about growth rate and potential.
Once my friend is convinced about the potential or attractiveness of the sector, such as used text books, he needs to study ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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