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    How Dell Became Global Market Leader in PCs

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    1. Discuss how Dell has become the global market leader in PCs.

    2. Discuss whether or not Dell's strategy can be supported over time, thus providing a sustained competitive advantage in the marketplace.

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    https://brainmass.com/business/competitive-advantage/dell-global-market-leader-pc-422685

    Solution Preview

    1. Dell's strategy is to provide customized computers to different types of individuals at a low-end price. This strategy works because individuals can build their own computers to fit their needs and can rely on the quality ...

    Solution Summary

    1. Discuss how Dell has become the global market leader in PCs.
    2. Discuss whether or not Dell's strategy can be supported over time, thus providing a sustained competitive advantage in the marketplace.

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