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How Dell Became Global Market Leader in PCs

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1. Discuss how Dell has become the global market leader in PCs.

2. Discuss whether or not Dell's strategy can be supported over time, thus providing a sustained competitive advantage in the marketplace.

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Solution Summary

1. Discuss how Dell has become the global market leader in PCs.
2. Discuss whether or not Dell's strategy can be supported over time, thus providing a sustained competitive advantage in the marketplace.

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1. Dell's strategy is to provide customized computers to different types of individuals at a low-end price. This strategy works because individuals can build their own computers to fit their needs and can rely on the quality ...

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