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What is the value of the Internet as another channel of distribution option?

What is the value of the Internet as another channel of distribution option? Can you please give an example of how a company has used the Internet as a successful distribution strategy.

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A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.

Value Internet as another channel of distribution:

* The Internet has a geographically disperse market.
* The main benefit of the Internet is that niche products reach a wider audience e.g. Scottish Salmon direct from an Inverness fishery.
* There are low barriers to entry as set up costs are low.

Example of Dell

Let us take case of ...

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