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What is the value of the Internet as another channel of distribution option?

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What is the value of the Internet as another channel of distribution option? Can you please give an example of how a company has used the Internet as a successful distribution strategy.

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A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.

Value Internet as another channel of distribution:

* The Internet has a geographically disperse market.
* The main benefit of the Internet is that niche products reach a wider audience e.g. Scottish Salmon direct from an Inverness fishery.
* There are low barriers to entry as set up costs are low.

Example of Dell

Let us take case of ...

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