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    Internal Analysis for Southwest Airlines

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    refer to attachment one

    Visit the official company website of Southwest Airlines

    Step One: Determine the economic value of Southwest Airlines. This may involve some assumptions as to the cost of capital; just be clear as to the assumptions you are making.

    Step Two: Using the sources you identified in the attachment, collect some data on each of the tangible and intangible resources of the organization.

    Step Three: Using the sources you identified in the attachment, collect some data on each of the 3 capabilities.

    Step Four: Write up the results of your internal analysis, leading to conclusions about the strengths and weaknesses facing Southwest Airlines as revealed by your analysis. Please note:
    The data you report must be properly cited through in-text citations and a reference list, or footnotes.

    Step Five: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline's company consultant. This is a professional document. Follow the format below:
    Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report.
    Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
    Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
    Conclusion: Summarize your paper in the light of your thesis statement.

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    Title: Internal Analysis

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    Executive summary
    Carrying out an internal analysis for a company involves identifying the tangible and intangible resources of an organization such as the southwest airlines used in gaining competitive advantage. South west airline's resources and capabilities contribute to its success since it contributes to the company's competitive advantage.

    Carrying out an internal analysis of an organization assists an organization in recognizing its capabilities and resources which should always be taken into consideration to ensure that the organization such as the southwest has track of what contributes to its competitive advantage.

    The economic value added (EVA) is 62,370 (where r=20, c=10 and capital employed is 6237) (yahoo finance n.d).Resource based view emphasizes on the internal capabilities of an organization in formulating strategy so as to achieve a sustainable competitive advantage in the market and the industry. The internal capabilities of an organization determine the strategic choices that the organization makes while competing in its external environment. An organization's resources may be considered as inputs which enables an organization to carry out its activities. Resources are ...

    Solution Summary

    An internal analysis for Southwest Airlines is examined.