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Research of Southwest Airlines

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For this project, you will research Southwest Airlines and propose an appropriate reward and pay strategy that you believe would best motivate employees to meet the overall organizational strategy and objectives. It should include:
1. An assessment of the organisation in terms of its organisational strategy, objectives, mission and values.
2. An analysis of the environment in which the organisation operates with regards to industry, business life cycle, etc.
3. An evaluation of the organisation's current reward and pay strategies: for meeting its overall organisational strategy and for maintaining competitive advantage in the face of new challenges and changing conditions.
4. A reasoned and evidence-based conclusion about the level of success achieved by the organisation in motivating employees to reach organisational objectives and propose a reward and pay strategy that may better serve this purpose.
Naturally, a reference list of sources will be appended to the final analysis.
Use situations and data from your own experience where possible.

Your analysis and discussion should have a theoretical foundation based in library research and should demonstrate an awareness of the effect of cultural values upon successfully managing a diverse workforce.

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South West Airlines:

Southwest Airlines is also known by the term Southwest is an airline which has its main operations in 68 cities of the available 35 states of the US while providing scheduled airline transportation which are low priced and point-to-point. The main headquarters of this airline is in Dallas with a total of 34,726 employees. During the financial year which ended in the year 2009, the recorded revenues were $10,350 which was a 6.1% decrease from the 2008 financial year. $262 million dollars was the company's operating profit in the financial year of 2009 in comparison to the profits of operation of the financial year of 2008 which was 41.6% more (DATAMONITOR: Southwest Airlines Co, 2010).

Strategy, Objectives, Mission and Value

South west Airlines employs an organizational strategy of being the low-cost airline provider of short haul services which serves point-to-point routes in addition to providing a reliable as well as frequent departures. The strategy is supported by various practices which arise from the organization's internal operations such as the use of automatic ticketing machines to save on time wastage on manual bookings (Porter, n.d).

The airline has a mission of providing a stable working environment while providing an equal learning and ...

Solution Summary

The research of Southwest Airlines are examined.