See attached file of references.
Step One: Determine the economic value of Southwest Airlines using the RBV framework. This may involve some assumptions as to the cost of capital; just be clear as to the assumptions you are making.
Step Two: Using the sources you identified in the attachment, collect some data on each of the tangible and intangible resources of the organization.
Step Three: Using the sources identified in the attachment, collect some data on each of the 3 capabilities.
Step Four: Write up the results of your internal analysis, leading to conclusions about the strengths and weaknesses facing Southwest Airlines as revealed by your analysis. Please note:
1. These strengths and weaknesses should be synthesized with the results of your Module 2 Case to complete an overall SWOT analysis.
2. The data you report must be properly cited through in-text citations and a reference list, or footnotes.
Step Five: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline's company consultant. This is a professional document. Follow the format below:
o Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc
o Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.© BrainMass Inc. brainmass.com December 20, 2018, 7:12 am ad1c9bdddf
This posting looks in the economic value of Southwest Airlines using the RBV framework.