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Project Management: Southwest Airlines Organizational Culture

The organizational culture of a firm may present a strategic opportunity for the firm. The organizational culture includes the shared values about what is important and how things are done in the firm. It is the basic way that a firm interacts with its operating environment. The cost accountant and cost accounting may have a significant impact on the firm's culture.

The firm's culture will be reflected in many places. One way the firm's culture is communicated to potential customers, investors, creditors, and other external stakeholders is through their website and their annual report. Visit the website of Southwest Airlines. Review the homepage and choose several other pages and look for ways the organizational culture is reflected on the pages. Then click on the About Southwest's link at the bottom of the homepage. From the menu on the left, choose Investor Relations and then choose "Annual Reports" from the menu of the left. Download a copy of the most recent annual report it. Read the annual report and look for clues about the organizational culture.

Write a 1-2 page paper about Southwest Airlines organizational culture, the role that cost accounting plays as par to of that culture and the cost accountants potential impact on that culture. Provide specific examples from and references to the materials you read in paper to illustrate the culture, and the role cost accounting plays.

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The organizational culture is defined as shared understandings and assumptions that the members of an organization have about their organization (beliefs), how it ought to be (values), and how organizational members should behave (norms).

In visiting the company website for Southwest Airlines at http://www.southwest.com/ the first impression of the company culture is one of a relaxed atmosphere, one designed to set the traveler at ease. Take for example, the opening web page which shows a bucolic lakeside scene with fall colors in the background. On the Southwest Travel Experience page at http://www.southwest.com/html/travel-experience/index.html?int=GNAVSWATVLEXPERIENCE Southwest sums up their values by stating "Here at Southwest, we like to do things a bit differently than "the other guys". We pride ourselves on making it both simple and fun to fly wherever it is that life takes you, with low fares to 70+ destinations nationwide. Whether you're on the ground or in the air, we're always working hard to ensure that your travel experience is top-notch. So the next time you head out on a journey, whether for business or to have a little fun, we hope it's on one of our red-bellied jets."

The Southwest Difference page at http://www.southwest.com/html/southwest-difference/index.html?int=GFOOTER-DIFFERENCE-SWA-DIFFERENCE refers to the organizations beliefs, values and ...

Solution Summary

This solution provides a paper on Southwest Airlines' organizational culture.

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