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Southwest Airlines: Organizational Culture Profile

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Question 1
Which are the dimensions of the Southwest Airlines organizational culture, using the OCP model (Organizational Culture Profile)? Please make sure to identify two or more dimensions.

Question 2
Who is responsible for creating the Southwestern Airlines organizational culture?

Question 3
How is the culture maintained and fostered at Southwestern Airlines?

Question 4
Do you think there is a strong relationship between Southwestern Airlines successs and its culture?

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Solution Preview

The Effects of Organizational Culture on the Organization's Workforce:

? Culture
? A Warrior Spirit
? Leading with a Servants heart
? Fun-loving Attitude
? Values
? Invention
? Eminence
? Community
? Positivity
? Courtesy
? Strength of Organizational Culture
? Performance indexes
? #1 Fortune Magazine "Best Companies of 500 to Work for in America"
? Profitable for over 30 years
? Culture Committee
? Employee Volunteer Lead
? Committed to "whatever it takes"

Southwest airlines defines it's culture as "a warrior spirit, leading with a servant's heart, and a fun-loving attitude" (McGee-Cooper, Trammell, & Looper, 2008, p. 49). These values are kept alive by the dedication, minds, and hard work, and dedication of its employees (McGee-Cooper, Trammell, & Looper, 2008). Organizational culture "focuses on the deeply embedded patterns of organizational behavior and the shared values, assumptions, beliefs, or ideologies that members have about their organization or its work" ...

Solution Summary

The expert examines organizational culture profiles for Southwest Airlines.

See Also This Related BrainMass Solution

Strategy Implementation: Southwest Airlines

Refer to attachment one.

Visit the official company website of Southwest Airlines

Step One. refer to attachment one

Step Two. Research the structure, systems, people, and culture at Southwest Airlines.

What is the organization's structure? How decentralized or centralized is it?
What are the lines of authority and communication?
What are the roles of teams, committees, and task forces?


How are budgets set?
How is planning done?
What measures are used to evaluate performance?


What are the skills, experience, and knowledge of the firm's employees?
What is their depth and quality?
What are their attitudes about the company and their jobs?


What are the company's values and are they widely shared and accepted by employees?
What are the key norms of behavior?
What are some significant symbols?
What is the dominant management style?
How is conflict resolved?

You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.

Step Three. Describe Southwests organizational design, key strategic control systems, primary human resources concerns, and cultural factors, the effect they have had on the implementation of Southwest Airlines strategy.

Step Four. In a 4-5 page paper, critically evaluate the fit â?" or the lack of fit â?" between the company's mission, strategy, and organizational components critical to implementation. Do these components complement the strategy? Why or why not?

Step Five: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline's company consultant. This is a professional document. Follow the format below:
Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report.
Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
Conclusion: Summarize your paper in the light of your thesis statement.

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