Optimization Modeling In Excel (using Solver)
A marketing research group needs to contact at least 150 wives, 120 husbands, 100 single adult males, and 110 single adult females. It costs $2 to make a daytime call and (b/c of higher labor costs) $5 to make an evening call. Because of the limited staff, at most half of all phone calls can be evening calls. Determine how to