Doing Business Internationally - Kellogg Company
Kellogg Company (known as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of others) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally. Assume that Kellogg's decides to enter India with its line of cold cereals. India is a country of one bi