International Business
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Kellogg Company (known as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of others) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally. Assume that Kellogg's decides to enter India with its line of cold cereals. India is a country of one billion people -- certainly, this is a potential large market!
What are some of the major concerns and considerations relative to international expansion and on which Kellogg should reflect before it decides to venture into this country and begin to market its Corn Flakes and other products?
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Solution Summary
This solution discussed major concerns and considerations relative to international expansion and on which Kellogg should reflect before it decides to venture into this country and begin to market its Corn Flakes and other products.
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Some major concerns the Kellogg Company needs to consider before going international in India are important. They need to become aware of the language barrier and customs as well as beliefs. These three areas are key to having cultural sensitivity, and will help to maintain business relations for years to ...
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